Twitter can be a tremendous asset to athletes. However, not all athletes take full advantage of the opportunity. The platform provides an opportunity for athletes to be transparent, show their various interests, reaction to games, and appreciation for their fans. While some athletes say controversial things and show off, other players effectively use Twitter to…
Tag Archives | Pro Athletes
Turning Participants to Fans: Bridging the Gap Between Recreational and Pro Track & Field Athletes
When people think about low-paying (or non-paying) entry-level jobs, professional athletes usually don’t come to mind. Two blog posts by the Track and Field Athletes’ Association this year highlighted the shallow financial opportunities for elite track and field athletes; the necessity of combining multiple sponsorships, funding sources and day jobs for elite athletes; and the…
Top 5 Mental Mistakes Athletes Make
Much of success in sports and business happens between your ears. You may not be the most skilled at what you do (yet), but you can instantly become just like the world’s greatest athletes by having the same attitude and mindset as them. Having worked with pros in both sports and in business, I have…
Life After Football: What comes next?
Super Bowl XLIV is a mere memory now. Faint echoes of “Who Dat” ring in our ears. We’ve seen a Brees blow through and we’ve seen the burning Bush. For fans, the season is over and we’re wondering what to do on Sunday afternoons. We could relive the season by watching games of our favorite…
It’s a Numbers Game – Sports Vanity Toll Free Numbers
We all know there are numerous ways to brand your sports business. From a professionally designed and well optimized website, to having consistent social networking usernames across a variety of social media platforms, you are well on your way to promoting your brand. With a passion for domain names over the years, I have been…
For Iverson and the Sixers, the Answer is Social Media
For the record, I am a Sixers fan, and I love Allen Iverson. The Background Three years ago, yesterday, Allen Iverson asked for a trade from the Philadelphia 76ers. “As hard as it is to admit,” he said, “a change may be the best thing for everyone.” Eleven days later, Iverson was traded to the…
Athlete Branding & Owning a Domain Name
Why an athlete should care about their domain name and personal brand. As long as domain names have been around, professional athlete domain names have been valued property by domain speculators (domainers), cyber squatters, and sports fans. If you do a whois search for most professional athletes, no matter what the sport, chances are that…
Tiger Tales…This is No Children’s PR Story
Have you read and heard more than your share about Tiger Woods’ unfortunate meeting with a fire hydrant and a tree last Friday morning? I think I have. But one last thing…and only because it’s the main, if not the biggest sports PR story this year, and is already leading Jay Leno’s monologue. The quickie…
3 Reasons Athletes Should Use Social Media
Last week Antonio Ramirez wrote in from Mexico to ask what the best arguments were for convincing players to participate in a social program. It’s a great question, and in Antonio’s case, for a great cause. Childhood obesity is quickly becoming an epidemic in Mexico, particularly surrounding low income areas and schools. And he’s looking…
An Agents Guide To Athletes
In roughly four months, Bob Ruxin and I will be releasing a new book: An Athlete’s Guide to Agents, 5th Edition. The book will cover everything from NCAA rules and regulations to turning pro early…and it even discusses the agent selection process. That process is not a one-way street. The principal is the athlete, who has…
Endorsements 2 Point 0
Most amateur athletes have recurring dreams about that future big payday. They assume that the money will start pouring in once they sign a contract with a professional organization in a large American sports league. For many, that day never comes. For those who do “go pro” they will quickly realize that the first contract…
LinkedIn Power Networking Secrets
Hey guys, I recently had Marc Cuban, Curt Schilling, Jerry Rice, along with many others top Sports Executives connect with me online. Pretty cool stuff right? Well a friend of mine said he thought some of you may want to know how I did this, so he is going to conduct a tele-seminar with me…