Before I start, let me say that monetization should be far from the first concern for a brand when deciding to engage on Facebook, or with any aspect of social media. Social media is primarily about developing meaningful relationships with fans and consumers. It provides brands with the ability to humanize themselves, engage with consumers…
Tag Archives | Facebook
How Exclusivity Can Be Big for Athletes in Social Media (Part 2)
A while back I talked about how using social networks focused on exclusivity like Path and Facebook Groups can give less social media savvy athletes an outlet in case they want to blow off some steam or share things with their intimate family and friends. This week, I want to talk about how exclusivity can…
The Future of Sports Social Media
In last week’s newsletter, we asked you what you thought the future of sports social media would look like and all of you responded with a optimistic outlook for the coming year. The trends being talked about include more virtual engagement, inclusion of mobile real time technology, and a global reach. Here is what you had to…
Overtime Post – Networking on the Road
It is the third week of the Overtime Post, and both Lewis and I are on the road this week. Ironically, he went from the east coast to the west, and I’m going from the west to the east. Twitter is great, but nothing beats real hi-fives, fist pumps, and sharing stories in person. If you’re…
Interview with Boston Celtics’ Peter Stringer on Social Media
As Director of Interactive Media for the Boston Celtics, Peter Stringer (@PeterStringer) oversees the social media entities of one of the NBA’s most successful, storied and beloved franchises. I caught up with Stringer recently and asked him about social media, engagement, mobile apps and how job seekers can help their cause through social media. What…
Incorporating Social Media into Televised Sports
Watching sports on television is an inherently social experience. Typically, fans watch televised games together, and when they don’t, they tend to text or chat while watching. More and more, fans hang out on social media platforms during games, treating their team’s Facebook page, for example, as a chat room. Why then, is the encouragement…
Top 4 Ways to Utilize Social Media to Grow Your Fan Base
Over the past four weeks I’ve been writing a short series of articles taking a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can find the posts in this series below….
The Overtime Post – The Biggest Loser
Welcome to the second week of the Overtime Post, where we take a light and sarcastic look at the week’s posts and other sports and business news around the world. Other than my Vancouver Canucks who have won six in a row (and I suppose I have to give the San Fransciso Giants a little…
Playing Within Facebook’s Rules
(This is a guest post by Joseph Yi) While there are plenty of articles that discuss the advantages of running a promotion on Facebook, what few mention are the difficulties in actually getting a promotion that falls within Facebook’s promotions guidelines launched. In what can only be described as ambiguous and unclear, Facebook’s Promotions Guidelines…
David Barton-Ginger on All Blacks Rugby and Social Media
I recently had the pleasure of interviewing David Barton-Ginger, online social media manager for the New Zealand All Blacks Rugby team. Since we are based in the U.S, it was interesting to see what sports teams are doing all the way down in New Zealand. For those of you who don’t follow rugby, the All…
The Overtime Post
Recently, when we talked to you how we can improve Sports Networker, a lot of you gave us (essentially) one word: more!
Now, we have been bringing you posts Monday through Friday, give or take a sick day ever since our inception. This is about to change.
Welcome to The Overtime Post, where each weekend I will give you a casual highlight of our week’s posts, along with some of the hottest news in social media and sports business. The posts will be more fun and relaxed, as most of us have traded in our weekday suits for sports jerseys and foam fingers anyway.
Think of it as a weekly Sportscenter – something you can read between downs or during timeouts. I know a lot of you have a lot of trick-or-treating to do, so without further ado, this week’s posts:
Where Are The Sports Social Networks?
Being that I’m a huge sports fan and an avid social media user, I always wonder why there are no good sports-themed social networks. Many have tried, but none have succeeded.
In my opinion, sports and social media are a perfect marriage. Sports fans love to talk about sports. We spend hours of every day watching, reading, and talking about the teams and players that matter to us. Sports fans also love to show and demonstrate our pride. We want to show the world our allegiances. And most importantly, there are plenty of instances where sports and social media have succeeded!
I spoke to my boss and great friend AJ Vaynerchuk about it. He brought up the valid question: “is there really a problem there that needs to be fixed?”
I’m not sure of the answer, but I’m going to talk it through right now: