The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business IMG Worldwide Squashes Rumors of Being Up For Sale “I immediately contacted Jim Gallagher, Senior Vice President of Corporate Communications at IMG Worldwide. Gallagher quickly put the rumor to bed. ”There aren’t ANY conversations going on…
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Sports iPhone App Review: Kwarter Brings Fun With Social Rewards
Everyone loves rewards. From cash back on credit cards to gas rewards at supermarkets to coupons for spending a certain amount of money in retail, rewards programs are everywhere. People use them as incentives to shop somewhere and that’s what companies love in return. Piggybacking off of that idea, the iPhone app Kwarter has created a social rewards…
Sportsbiz Weekly Buzz – 11.12.12
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business 50 Most Influential People in Sports Business “Media moves as well as labor harmony (or the lack thereof) shake up our annual list of the executives who set the agenda for North American sports.”…
Sportsbiz Weekly Buzz – 11.11.29
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Coordinator – Steve Richards Sports Business NBA’s Owners Win Big “After all the talk of a broken system and badly needed overhauls in the league, Saturday’s resolution produced one odd result: Fans won’t notice much of a difference.” Sports business maverick…
How to Use Social Media during the 2011 NFL Free Agency
We can all breathe easy, the NFL is back. And with a little more than a month left until the 2011 NFL season opener (Sept. 8th) we are witnessing a frenzy of a free agency period. In just one week we saw Chad Ocho Cinco traded to the New EnglandPatriots, Reggie Bush taking his talents…
Why Sports Teams [Don’t] Need Facebook Developers and Apps
“All good things come to an end.” Those words couldn’t be any more true. With Facebook investors looking toward an exit and an expected IPO sometime early next year, the casualties from Facebook not only include a multitude of social networks and startups, but very soon, Facebook developers. While it may be a little premature…
Social Media and Sports Contracts
Guest Post by Elliot Solop Over a week ago, ESPN had a great story on the impact of social media, specifically Twitter, on action sports athletes and their respective endorsement contracts. Action sports, in general, is still very much a growing breed of sports. Unlike the major sports, it receives a lot less of streamlined…
Do Facebook ‘Likes’ Correlate to Game Attendance in the MLS?
Do you know what time of year it is? Major League Soccer Time! I know it is supposed to be called ‘futbol’ , but since I’m referring to the MLS, for this article I will just refer to it as ‘soccer.’ Social media chatter is all the rage. Every team you can think of has…
How to Find your Next Client Through Social Media
Okay, so maybe it’s not quite time to put away the cold calling lists forever, but we might be getting close. Let’s explore the alternative. Social media has a powerful way of putting a face to a name, a person behind a brand, and information from around the world at your fingertips. With the click…
Why Change is Necessary in Sports and Social Media
The key to an effective message is its’ ability to deliver a specific message to a specific individual. The problem with many social media campaigns today though is that strategies are often geared toward hitting a large mass audience with no specific target. In comparison, this is like submitting your resume to a company without…
Sports and Social Media in 2010
2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many…
Kobe Bryant’s Social Media Enigma
When we think of social media in basketball, a lot of names come to mind. Shaq was the pioneer. Steve Nash engages with fans with the same smoothness he does orchestrating the basketball court. Dwayne Wade and Chris Bosh make announcements on Facebook. LeBron makes notes of his haters. The list goes on, but Kobe Bryant isn’t…