The NFL Season has nearly arrived! And Eli Manning’s 2nd Superbowl Trophy is far off in the distance as all 32 teams gear up for another run at a championship. Eli can take to heart that he has two rings and Tony Romo has none and the Cowboys have only one playoff win since 1995…
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UEFA Euro Cup 2012 in the Social Media Era
It’s been a whiplash-inducing ride watching the Euro Cup for the past nine days, and I mean ‘watching’ them on Twitter! Nowadays, it’s not just a simple act of going to your local pub, paying for the pay-per-view fees they charge for admission and relishing your favorite pint while watching a match here and there with…
Driving Brand Engagement for Sports Teams through Facebook
Wallabies Brand Engagement and Reinvigoration Faced with falling levels of interest and attendance, rugby in Australia needed a reinvigoration in 2011. The Australian Rugby Union (ARU), the governing body for the sport in Australia, decided to leverage the annual Tri-Nations tournament as a platform to shake up communication and drive engagement with the Australian public….
NBA Social Playoffs: And The Winner Is?
What if the NBA Championship wasn’t decided on the court, but rather from social media follower numbers? This infographic done by The Score, takes all on court performance out the window and shows who would win the NBA Championship if it was determined by social media. Here is the breakdown of the winner of the…
Most Creative Use of Facebook Timeline by Sports Teams
On March 30th, Facebook automatically transitioned all brand pages to Timeline. Though Timeline is a massive upgrade over the previous page design, most pre-Timeline research has shown that over 85% of user interactions with pages occurred in Facebook’s News Feed. This raises a question: Does the page design even matter that much? Since the change,…
Do the Top Teams in the NBA Dominate on Facebook?
As of the NBA All Star Break on Monday February 27th the top 7 teams in the NBA looked like this from top to bottom. 1. Miami Heat 27-7 2. Oklahoma City Thunder (my favorite team just throwing it out there) 27-7 3. Chicago Bulls 27-8 4. San Antonio Spurs 24-10 5. LA Clippers (When was…
Dallas Mavericks use Social Media to connect with Fans
The NBA has the most followers in Social Media of any sports league in the nation. Teams are encouraged to interact with their fans in Social Media and the Dallas Mavericks are one of the leaders in this space. The Mavericks Facebook & Twitter pages have over 2 million followers which makes them 7th best…
The Psychology Of Social Sports Fans: What Makes Them So Crazy?
From Longyearbyen to Ushuaia the world is filled with fans. They are the lifeblood of professional sports and the only reason why anybody in the industry receives a check. According to a recent A.T. Kearney study today’s global sports industry is worth between €350 billion and €450 billion ($480-$620 billion). In an industry of this size and scope connecting to and…
Sportsbiz Weekly Buzz – 12.2.14
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business ACC Expansion Will Pay Off In New TV Deal “ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according to…
Top 8 Most Engaging NFL Players on Facebook
Several different qualifications are needed to be crowned as the King of the NFL Facebook Pages and overall number of “likes” does not guarantee you a spot on the most engaging NFL players on Facebook list. In order to be the NFL Facebook master, one must entertain and amuse, while engaging with their fans, providing…
Sports Web site Fanlime.com Boasts Fan’s DNA
There are sports fans, and then there are sports fans. There is no better example than at the upcoming Super Bowl party you will attend. Every party has that relative or family friend that is interested in the social gathering; after a few mini hot dogs and a few too many drinks he’s asking why…
Digital Advantage to the Australian Open
The Australian Open Grand Slam tennis tournament, which has reached half way stage as I write this, has built on the progress of previous years to establish a strong, recognizable and credible online brand. According to Sam Laird, in a recent post on the US website Mashable, the Australian Open ‘may just be the most…