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SXSW Panel on Sports and Social Media: Need Your Vote!

Sports Networker needs your vote!  We submitted to conduct a panel at SxSW next year to talk about how social media is changing the sports world.  We all know the sports industry is behind the times on using new media, however, it seems as though teams and companies are starting to see the value. In…

How To Build a Digital Brand Universe

Building a Digital Brand Universe is a fundamental part of the Digital Royalty philosophy.  We created the concept to serve as a road map for digital integration.  This video is an example of how social media is done on the move.

How to Increase Ticket Sales for Your Sports Team

I had the pleasure to meet with fellow SportsNetworker.com writer, Bill Guertin, during one of my business networking events that I hold around the country.  This event happened to be in Cleveland where Bill was doing some ticket sales consulting with the Cleveland Cavs and meeting with the Cleveland Browns as well. I already knew…

An Agents Guide To Athletes

In roughly four months, Bob Ruxin and I will be releasing a new book: An Athlete’s Guide to Agents, 5th Edition.  The book will cover everything from NCAA rules and regulations to turning pro early…and it even discusses the agent selection process.  That process is not a one-way street.  The principal is the athlete, who has…

How To Land A Sports Press Pass Using Twitter

Peter Robert Casey, a fellow Sports Networker member who recently attended the Sports Networker NYC event has been getting a lot of attention online at mashable, Brian Solis, the St. John’s site (along with many others) for his recent “acceptance in the press” credentials he has received because of his powerful Twitter presence. Let’s just…

SEC Caught in PR Firestorm Over Social Media Policy

Southeastern Conference associate commissioner for media relations, Charles Bloom, has had better weeks. Actually, so has everyone in the SEC offices in Birmingham, Ala. Just days after a conference ticket policy went into place, the SEC began to receive unprecedented criticism from season ticket holders at its 12 member schools to media nationwide. The primary…

How is Your Sponsorship Program?

Perception is reality I am told and recently sports sponsorship has taken it on the chin. Do we need to rehabilitate our image and if so, how?  Some have suggested we should change the terms we use to describe our practice.  Is this managing perception or folding in the face of uninformed critics?   Jason…

Relinquish Control, Empower the Passionate Fans!

Sports marketing thought leader, Jason Peck, said something two weeks ago that really resonated with me. After hearing a company say they controlled their brand in social media he said this, “The words influence, facilitate and protect your brand should replace control.” Frankly, I couldn’t agree more… … Provided it’s your fans who pay money…

Before Shaq on Twitter, There Was Gilbert

When you think of social media and basketball, you think Shaquille O’Neal. He has over 2 million followers on Twitter and about 900,000 fans on Facebook. He is hilarious, innovative, active, and engaging. He was one of the first athletes to get involved with social media and his personality has helped make him one of…

Usain Bolt Breaks Another World Record!

Can Usain Bolt really be that much of a freak to break two of his own world records in one week?  He didn’t just break his world records in the 100m and 200m, he smashed them!  What does this mean for his sponsorship opportunities for the future?  Should brands hop on the wagon and spend…

Interview with Terry Savarise- Senior Vice President of U.S. Cellular Field and The United Center in Chicago

Recently I was able to sit down with Terry Savarise, the Senior Vice-President of both U.S. Cellular Field and the United Center here in Chicago.  With a full slate of major league baseball, the United Center hosting over 220 events a year, and recently developing the Chicago White Sox & Los Angeles Dodgers new spring…

Vick Has His Say, But Do We Believe Him? Does It Matter?

Despite lots of competition, the lead sports public relations story continues to be former Atlanta Falcons quarterback, Michael Vick. Since we last met, the Philadelphia Eagles signed Vick to a one-year contract for $1.6 million with a second-year option worth $5.2 million and incentives. Vick, for those who aren’t familiar with his story, served 18…

Creating a Personal Advisory Team

Career decision making is tough business.  One way a lot of people cope with these difficult considerations is by turning to others for advice.  These supporters act as a sort of “kitchen cabinet”, listening to your concerns and giving you their wisdom in return.  In a sense, they constitute your personal board of directors. Everybody’s…

Why People Want “Deals” and Buy Value

The promise of a “great deal” or a “one-time-only opportunity” is an age-old advertising message that gets everyone’s attention, even in the world of sports tickets.  But is “the deal” what people really want, or is it something else? We’ve all bought a cheap pair of shoes, a shirt, or a bargain electronics item, and…

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