Amy Martin spent eight years living the agency life working with clients such as the Arizona Cardinals, Phoenix Coyotes and the the Super Bowl XLIII Host Committee. She recently spent three seasons with the Phoenix Suns developing and monetizing their digital media platform. During her time with the Suns, she was responsible for concepting, pitching, executing and measuring digital marketing partnerships (sponsorships).
Digital Royalty, Amy’s Digital Integration and Social Marketing agency, focuses on developing strategies to help corporate brands, professional sports leagues, teams and athletes build, measure and monetize their digital universe. She has developed a proprietary Return on Influence (ROI) measurement formula to demonstrate the value of social marketing. Her most recent example of social media success is the growth of Shaquille O’Neal’s digital brand via social media and implementing measurable strategies which have resulted in securing major endorsement deals.
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Great, great info here, Amy. The ability to “live the brand” is key as well as “being social in nature,” while understanding measurement and traditional channels. You’ve done a great job explaining the skills needed and making them easy to understand. 🙂
I agree with Jason, I think you really need to live and breath the brand so you are willing to bring more personal passion to your work… great stuff Amy!
I believe that sports entities, in particular, need not only someone who is well versed in social media best practices, but also understands the particular sport and the personnel within the entity. I expect to see a lot of professional teams hire social media managers to run media relations in order to cut down costs and implement greater connectivity with fans, the press, the players, etc.
The capacity to “life the brand” as well as “being social in nature” is essential, along with an awareness of measurement and conventional avenues of communication. You have done an excellent job of outlining the necessary abilities while also making them simple to comprehend.
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Essential skills include “living the brand,” “being sociable by nature,” and familiarity with both modern metrics and tried-and-true methods of reaching an drift hunters audience. You have done an excellent job of outlining the necessary abilities and making them clear.
When it comes to social media engagement, hire wikipedia editors many businesses expect a lot of shares, likes, comments, etc. However, not many companies know how to initiate this interaction effectively.
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