Top Menu

FIFA Renews Major World Cup Sponsors

fifa2Recently Visa, one of the six current FIFA partners, extended its World Cup Sponsorship until 2022. The new contract with Visa will cover the 2018 World Cup in Russia and the tournament four years later in Qatar.

Visa, which is also an Olympic sponsor, now has marketing rights relating to the two largest sports events on the planet – the Olympics and the Fifa World Cup – for the rest of the decade and at least two years into the 20s.

Deals Made

This photo depicts how FIFA’s world cup sponsors are part of a three-tier sponsorship structure.

This photo depicts how FIFA’s world cup sponsors are part of a three-tier sponsorship structure.

Visa joins Adidas, Coca-Cola Co., Hyundai-Kia and Anheuser-Busch InBev. as the fifth major company to extend as world cup sponsors. German sportswear company Adidas has signed up as a FIFA sponsor until 2030 while Coca-Cola, Hyundai-Kia and Anheuser-Busch InBev. have renewed until 2022.

“Our association with the FIFA World Cup and the entire portfolio of FIFA events differentiates our brand and allows us to offer unique opportunities to our clients around the world,” said Ricardo Fort who is responsible for global sponsorship and marketing at Visa.

Rivalry Between World Cup Sponsors

Visa replaced its rival MasterCard in 2007 ahead of the 2010 World Cup in South Africa following a dispute between the soccer body and MasterCard Inc. that was only settled after FIFA agreed to pay $90 million in compensation. MasterCard, which still remains involved in soccer sponsorship through the European Champions League, had been a FIFA partner for 16 years. They argued it was contractually obliged to a first right of renewal.

FIFA has been fighting criticism that it puts world cup sponsors before what is beneficial the game and football fans. More recently there has been criticism that the Balloon d’Or award has been more decided by sponsorship deals than player performance.

The FIFA World Cup reaches an audience of a size and diversity that is unmatched by any other single-sports body. The appeal of the event and the packages offered make a sponsorship deal with FIFA very attractive. The FIFA World Cup™ reaches an audience of a size and diversity that is unrivalled by any other single-sports body. The World Cup sponsors are seen by the sport’s most-watched event, bringing FIFA’s roster of sponsors global visibility.

, , , , , , , ,

14 Responses to FIFA Renews Major World Cup Sponsors

  1. Habib Faruk Himel February 23, 2014 at 1:36 am #

    VISA is one of the oldest and friendly sponsor of FIFA. By increasing their agreement to 2022 Qatar World cup, they have done their best job. Really appreciate it. If both VISA and MasterCard can do it, they it will be much more best for FIFA.

    2014 FIFA World Cup Blog:- http://www.fifaworldcup2014livestream.com/

  2. agen bola piala dunia May 19, 2014 at 1:13 pm #

    Therefore, it is recommended that you should only eat a light meal before your training session.
    The movements are hard to keep track of unless you have
    developed codes and symbols for a particular movement.
    Like some idols of Latin America’s sports such
    as Cuba’s Javier Sotomayor (the most outstanding athlete produced by Fidel Castro’s Cuban Revolution) and
    Costa Rica’s Claudia Poll (the first Latino to win an Olympic gold medal in women’s swimming), Maradona—one of the
    twentieth century’s top footballers, was suspended from the 1994 World Cup for using a
    banned substance.

  3. Www.Youtube.Com May 30, 2014 at 12:20 pm #

    Amazing, superb weblog design! The span of time have you been blogging and site-building regarding? you’ve made blogging and site-building glimpse uncomplicated. Your entire appearance of your respective web site is fantastic, when tactically because written content!

  4. fifa world cup 2014 June 21, 2014 at 10:57 pm #

    nice article and thanks for telling me this information http://www.fifaworldcup2014updates.com/

  5. definitely just like your web-site and you must take a look at the transliteration in a lot of the articles you write. A number of these are rife by using spelling issues i think it is extremely troublesome to tell the truth nonetheless We’ll undoubtedly are available yet again again.

  6. Medha December 3, 2015 at 4:47 am #

    29cI have seen that expenses for on-line dgreee authorities tend to be an awesome value. For example a full College Degree in Communication with the University of Phoenix Online consists of Sixty credits with $515/credit or $30,900. Also American Intercontinental University Online gives a Bachelors of Business Administration with a complete school element of 180 units and a cost of $30,560. Online learning has made obtaining your certification far less difficult because you can earn your own dgreee from the comfort in your home and when you finish working. Thanks for other tips I have certainly learned through the site.

  7. login userbola January 29, 2021 at 2:41 pm #

    Indonesia’s Best and Most Complete Online Slot machine game Gambling Bookies

    Typically the Userbolavip site provides also been equipped
    with various features which can be intended for the safety and comfort
    of loyal consumers throughout Indonesia. Simply by registering as a member you can immediately enjoy a variety of
    superior and attractive characteristics the best plus most trusted online
    slot gambling site Userbolavip has.

    Complete type of sport
    By becoming a new member of typically the Userbolavip online gambling site, you may find various
    varieties of gambling online online games. Not only slot machine games,
    here you may also find additional popular types regarding
    games such because soccer gambling or sports betting, on line casino gambling, poker,
    and so forth. All games may also be guaranteed quality because they are provided by
    the best gambling online sites in the globe.

  8. wm casino January 30, 2021 at 6:47 pm #

    Mabosbola is an official online casino agent that will provides access for online casino fans in Indonesia to the best online online casino gambling games.
    Mabosbola provides a connecting site by giving
    full access to suit your needs fans associated with casino gambling video games towards
    the best on the internet casino game service provider sites such as Sbobet or Nova88.
    Started in 2018, Mabosbola has countless users from throughout Indonesia.
    Every day you can find hundreds of individuals attached to the online games provided by Mabosbola.
    Although this website is nevertheless relatively
    young, this site has been tested to become able to supply professional services for each customer and acquire an official
    permit from PAGCOR.

    The very best Types of On-line Casino Games
    Besides it provide full access to numerous
    types of full online casino online game collections,
    Mabosbola likewise provides quality in addition to international standard games served by the particular best internet casino gambling providers inside their class.
    The following usually are a few of the provider businesses which may have
    collaborated together with Mabosbola in providing the very best online
    online casino gambling in Philippines.

  9. userbolavip January 30, 2021 at 11:34 pm #

    How you can Register for a new Userbolavip Account

    In order to register as a part upon the Userbolavip internet site, the method
    will be very easy, the particular first step an individual have
    to carry out is visit typically the official website or perhaps through the most
    recent alternative link given by Userbolavip: Bukauserbolavip.
    possuindo

    Via the alternative link above you will go straight to the principle page as
    well as in the upper right corner, click the ‘REGISTER’ button to enter in the registration webpage.

    Then you will certainly discover a page with several fields of which must be completed with
    your personal data completely plus correctly.

    After generating sure that just about all fields are packed in effectively in addition to
    correctly, complete the particular registration process by simply pressing
    the ‘REGISTER’ button which can be at the bottom associated with
    the registration page. Within a few minutes you will get confirmation that this account you created is usually active.

    Userbolavip Sport Login

    After signing up, you will obtain a user ID and password which an individual can use to log into the game.
    To do thus, get back to the main web page from the userbolavip site including the
    top you will discover two columns that will the username and password.

    Enter your own username and password in both
    fields and press the particular sign in switch alongside them.
    When successful, you may be able to access gambling online games provided by Userbolavip.

  10. Eachdaysports April 12, 2021 at 6:50 am #

    Outstanding post, you have pointed out some good details.

  11. situs judi June 28, 2021 at 2:44 am #

    there are not many wagering sites in Dalam negri
    that could hold the particular title since the best slot gambling site.
    One of them is BandarUsernesia. This site presents various
    types of slot machine gambling games from well-known providers this
    kind of as Pragmatic Play, Habanero Systems, Microgaming, and
    so upon for slot wagering fans in Dalam negri.

    Having a fantastic graphic display and sharp and attractive colours, BandarUsernesia has prevailed in providing the maximum gambling online experience for its devoted customers.
    Not to mention the extraordinary bonuses and promos that will
    you can obtain on many situations. The more often you play,
    the more your chance regarding getting these advertisements and
    bonuses.

    BandarUsernesia has also been equipped with unique
    features that will are prepared to be able to keep players comfortable who are related in order to this site every single day.
    Are the following.

    Complete Game
    Even though it is more frequently known as an online gambling slot internet site, BandarUsernesia also gives
    other types regarding gambling games these kinds of as soccer wagering, casino gambling, poker, and many other exotic
    gambling games that you can find on this particular site.

  12. www.Depoking.com July 6, 2021 at 1:24 am #

    Depobola
    Are you a fan of gambling online games? Here we suggest not to choose a soccer agent carelessly, because presently there are many online soccer agents who impersonate established agents to invite you to make
    a profit from you.

    Depobola is surely an online soccer agent that has passed test from World gambling experts, and already has an official certificate obtained from an official gambling online company in Asia, besides that Depobola
    is one of the agents that provides complete products and products that already have official certificate from the world gambling company.

    Depobola is also one of the sites that delivers the best service for you, here we provide all services from
    professional customer care who will serve you, our top top priority is the security of our members’ personal
    data privacy. This is because the Depobola site is one of the
    recommended sites from online wagering centers as a trusted online wagering site.

    How to Register Depobola
    Here Depobola will provide you with instructions for how to register on the
    Depobola website, here there are only 3 steps that you should claim your IDENTIFICATION at Depobola.

  13. www.judiusernesia.com April 18, 2022 at 5:07 am #

    24-hour online slot site and online online casino – JudiUsernesia
    JudiUsernesia is a site for playing online slot gambling and online casino that has 24-hour service.
    All online wagering games on the JudiUsernesia site can certainly be utilized
    anytime and anywhere. The JudiUsernesia site is
    also the best online wagering agent in the united states because it is committed to serving
    Indonesian online gambling people. We, as the best online slot machine and casino game providers,
    will also carry on and provide updates on the latest betting games
    every week.
    Online Slot Gambling Agent with a Deposit of 25 Thousand
    For lovers of online slot gambling games throughout Indonesia, you could have faced a similar problem
    where you want to play the slot gambling you want but are required to maintain back
    because to be able to an satisfactory budget to play it.
    If that is the condition that has been bothering you all this time, then JudiUsernesia brings great news to all of you.Right now you no lengthier need to think about
    big funds to be able to play internet gambling, with only twenty five thousand rupiahs, you can immediately play the game you want.
    The online games available here are also not human judgements games
    because they come from well-known providers such as Habanero Systems,
    Practical Play, Microgaming, and many more.

  14. Shopno Sports October 4, 2023 at 7:34 am #

    The fact that FIFA has renewed its main World Cup sponsors is fantastic! These alliances significantly contribute to the World Cup being a worldwide spectacle and bringing spectators closer to the action. As we prepare for upcoming exciting World Cup competitions, we look forward to witnessing FIFA’s ongoing partnership with these sponsors.

Leave a Reply