Recently Visa, one of the six current FIFA partners, extended its World Cup Sponsorship until 2022. The new contract with Visa will cover the 2018 World Cup in Russia and the tournament four years later in Qatar. Visa, which is also an Olympic sponsor, now has marketing rights relating to the two largest sports events…
Tag Archives | fifa
FIFA Launches New App In Time For Final Draw
Speaking in regards to the Final Draw of the FIFA World Cup, set to take place on December 6, FIFA Secretary General Jérôme Valcke wrote: “On this day, Planet Football will have its eyes trained on Bahia’s Costa do Sauipe. The group draw is in itself an event, with television audiences in the hundreds of…
The Top News In #Sportsbiz – 11.25.13 – 12.02.13
This week’s top news in #SportsBiz includes Andrew Luck and his not-so-typical endorsement deal with Klipsch. Other news includes Rivalry Week seeing a major increase in ticket prices, FIFA and Brazil experiencing a tragedy and a setback, apron advertising in the NBA, and Walmart advertising with Thanksgiving day football. Get your #SportsBiz fix below. Sports…
The Top News In #Sportsbiz – 11.18.13 – 11.25.13
This week’s top news in the #SportsBiz includes a major sponsorship extension between Adidas and FIFA that not only benefits the business of soccer, but also developing soccer countries around the world. Other news includes ESPN rebranding its mobile app, the Aereo dispute, funding of the Vikings new stadium and a list of the top…
The Top News In #Sportsbiz – 11.11.13 – 11.18.13
This week in the #SportsBiz, top news includes the upcoming Winter Olympics in Sochi. Other top stories include the WNBA seeing better ratings than the MLS, McDonalds rolling out NFL Rush Zone Happy Meals and a large amount of money riding on Mexico’s playoff against New Zealand. Stay trendy with some of the top stories…
The Top News In #Sportsbiz – 10.14.13 – 10.21.13
Top news in the #SportsBiz this week features Formula E and their plan to market to youths. Other news includes Taco Bell and the NBA going social, Mexico’s soccer conundrum, a street soccer TV series from Xbox, and the NHL’s strong ticket sales. For all your #SportsBiz news, read on! Sports Marketing Formula E markets…
World Cup 2014 Ticket Demand Heats Up
The FIFA World Cup 2014 is set to take place in Brazil on June 12. If you are trying to grab some tickets, you better cross your fingers because applicants are chosen at random. These tickets are hotter than than the bottom of your laptop. ‘World Cup 2014’ Tickets in high demand On Tuesday, one…
Soccer to Selectively Use Sports Technology
Sports technology will be used selectively in soccer and the International Board and FIFA are willing to allow it. In a document assessed by football’s rule-makers over the weekend, FIFA reversed its previous stance that referees could be undermined if the results from high-tech aids were revealed. The lawmakers behind soccer approved the use of…
Snoop Dogg Promoting FIFA 13, #Sportsbiz Spokesman For Franchise
If you visited EA Sports FIFA Soccer 13’s launch party earlier this week in New York City, you might have been fairly surprised with the game’s newest #sportsbiz spokesman. Legendary American rapper and recording artist, Snoop Dogg, has joined forces with New York Giants wide receiver, Victor Cruz, and New York Red Bulls midfielder, Tim…
Social Media Shakes up Key Sports Events in 2011
This blog is fully dedicated to covering the shift in consumption of sport (and therefore the way athletes, sports organizations, and sponsors choose to interact with their audiences). Globalization, digitalization, and individualization are changing our lives – and they’re doing it fast! The shift towards global – social – sports consumption is no longer ‘a…
Tennis, Soccer take Different Paths to Positive Press
Last week former tennis star and current broadcast analyst, John McEnroe, was right when he said that the three-day, 11-hour record-blasting Wimbledon match between John Isner of the United States and Nicolas Mahut of France was “the greatest advertisement for our sport.”
Change channels to World Cup soccer where referees became the story. Players, coaches and analysts seemed to question calls at every turn. Fans, particularly in the United States where soccer popularity remains infantile, have been outraged.