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The Top News In #Sportsbiz – 01.06.14 – 01.13.14


This weeks top news in #Sportsbiz covers a new video editing application for action sport athletes, the first U.S. sports teams to sign a sponsorship with an online gambling site,  the price of Super Bowl XLVIII tickets for NFL fans and more. Get your scoop of #Sportsbiz new below.

Sports Technology

Video Editing For Action Sports Athletes


Givit is an innovative video editing application that allows the most amateur of editors to create refined recordings from raw GoPro and smartphone footage.

Not only does this app provide an efficient means of editing videos quickly, but the Givit community offers a social media experience as well, allowing you to post your own videos, follow other accounts, and view the most recent and top picks from around the world in your news feed. Adding slow motion to high-speed ski runs or replaying half-pipe tricks has never been easier.

Givit’s implementation of GoPro technology enhances the way we see intense action shots. The apps simple editing process opens a new world to both amateurs and professionals who may lack the funding and experience to turn their promo tapes into sponsorship gold.

To learn more about Givit, check out the video and click here.

Sports Sponsorship

76ers, Devils First U.S. Teams to Sign Gambling Sponsorship

partypoker2The Philadelphia 76ers and New Jersey Devils signed a multiyear marketing agreement with partypoker, becoming the first major U.S.-based professional sports teams to align themselves with online gambling.

Scott O’Neil, chief executive officer of the NBA’s 76ers, the NHL’s and the Prudential Center said, “We’re looking for groundbreaking opportunities with companies willing to take chances.”

Expansion of sports betting has been opposed by the major athletic leagues, including the NBA and the NHL. NFL and MLS rules prohibit teams from accepting online gaming sponsors. MLB spokesman Pat Courtney said it considers such deals on a case-by-case basis. The 76ers and Devils however, are valuated low in their respective leagues, so it’s no surprise to some that they are the first to make a deal with a gambling site.

The two leagues have been assured that there will be no sports betting allowed by partypoker and there will be no betting activity done during games; while partypoker will have a presence at the Devils’ games, it will be for purely educational purposes, such as how to sign up for the gaming site and other questions fans may have.

Read more about the new online poker sponsorship here and here.

Sports Technology

Nike Unveils New Dri-Fit Products For Super Bowl Use

nfl and nike

Players have option of wearing a Dri-Fit base layer with a built-in hood in the event of rain or snow.

Nike unveiled on Thursday a line of products for use in the Super Bowl on the field and on the sidelines.

Players will have the option to wear a dry-fit base layer with a hood underneath their uniforms. Nike will also offer players stylish zero-slip cleats, as well as gloves lined with textured fleece.’s Darren Rovell reported players on the sidelines will have access to Nike’s Aeroloft Summit Jacket, which is “thin and light or a heavier parka, both of which are filled with goose down for warmth.

Most products also will be made available for fans to purchase at souvenir stands and stadium vendors.

Click here to take a closer look at the Super Bowl product line.

Sports Ticket Sales

Super Bowl XLVIII Tickets More Expensive For NFL Fans Than Last Year’s Game

Sure there’s inflation, but based on information from ticket reseller StubHub, the average ticket selling price for Super Bowl XLVIII in New Jersey is going for $4,012, up $1487 from last year when it was $2,525 for the Niners vs. the Ravens, and up from $3,040 for Super Bowl XLV in 2011.

StubHub reports that 80% of sales from last year’s Super Bowl came after the AFC/NFC Championship games, which will be played this weekend. So there is a chance the ticket ceiling has not yet been met.

Based on the prices, some fans certainly are not concerned with the potential for very cold weather. For Super Bowl fans this year, airfare is certainly the least expensive ticket they will have bought for their Super Bowl weekend travels.

Read more here.

Sports Ticket Sales

College Football Playoff Ticket Requirement Reduced


The new College Football Playoff system will require participating teams and leagues to buy at least 12,500 tickets to each game – a 5000 ticket reduction from the ticket requirements that burdened several participants with millions of dollars in unsold tickets for BCS games.

The 12,500-ticket requirement will include the two semifinal games, plus the Cotton, Chick-fil-A and Fiesta Bowls. Those three games, plus the Rose, Sugar and Orange Bowls, are part of new playoff and premium bowl rotation, which starts next season and replaces the BCS.

Last season, Florida State only sold a portion of its 17,500 tickets to the Orange Bowl and was forced to absorb $2.1 million in unsold tickets with help from the Atlantic Coast Conference. The school reported to the NCAA that the “price of the tickets were too high and the secondary market had tickets at a much lower cost, which made it impossible for us to sell our allotment.”

To read more about the ticket allotment, click here

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