Just in time for the New Year, Under Armour acquired MapMyFitness, the fitness technology company fueling one of the world’s largest digital fitness communities.
It’s quite fitting that the leader of innovation in sports performance would expand its reach into the digital fitness world, making it easier for athletes everywhere to achieve their fitness goals.
The MapMyFitness community is one of the largest networks in the world at over 20 million users. It offers a multifaceted suite of web and mobile platforms for users to geographically map their workouts, record training sessions and share their routines with other community members. The mobile platform is available for free download for iPhone, Android and Blackberry users.
This acquisition is a game-changer for the way athletes train and perform, and will be equally powerful for non-athletes who have made New Year’s resolutions to live healthier, more active lives.
Let MapMyFitness Help Make 2014 The Year of You!
In 2013, the adult obesity rate in the United States was a staggering 27.2%. Nearly 24 million children ages 2 to 19 are overweight or obese; 33.0% of boys and 30.4% of girls.
Bottom line, more than ever there is a dire need for Americans to embrace healthier lifestyles, including better diet and exercise routines. Under Armour’s acquisition of MapMyFitness brings together top performance apparel, footwear and accessories with a means of setting, tracking and attaining personal fitness goals. It’s a great way to share ideas, tips and motivation with a community of like-minded people to help make any healthy New Year’s resolution come to fruition.
No more waking up to see another year has come and gone, and you’re still telling yourself you’re going to get in shape. Now, you’ve got Under Armour in your corner, ready to get you off and running (literally) with a digital platform to keep you on track and accountable to your personal goals so you can gear up no matter the situation or season.
Make this year different. Make a commitment to get healthy and stick to it! Tools like these, along with family, friend and community support can help you get there.
Be sure to check out MapMyFitness’ other flagship platforms for your other fitness endeavors – MapMyRide, MapMyRun, MapMyHike, MapMyWalk and even MapMyDogwalk to include your four-legged workout buddy!
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