Just in time for the New Year, Under Armour acquired MapMyFitness, the fitness technology company fueling one of the world’s largest digital fitness communities. It’s quite fitting that the leader of innovation in sports performance would expand its reach into the digital fitness world, making it easier for athletes everywhere to achieve their fitness goals….
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Make Your New Year’s Resolution A Reality With MapMyFitness
Big East, Fox Sports Reach Media Rights Agreement
The Big East Conference and FOX Sports reached a major agreement on Thursday as the two sides signed on to a 12-year multi platform media rights agreement. The partnership will begin for the 2013-14 academic year. The announcement was made today at a press conference in New York. No financial terms were adressed during the…
Will Social Media Kill Sports Radio?
So I’m reading a blog from a well-known sports marketing agency (who shall remain nameless) and I come across a post that says, “Today, people are 10 times more likely to check Twitter or Facebook for breaking news than sports radio. In fact, 81% prefer the Internet for their sports news, period. This is radio,…
Interview with Brock Huard of ESPN on Sports Media Careers
Voice of the Box recently sat down with Brock Huard, the co-host of ESPN Radio’s Brock and Salk show and a familar face on ESPN TV. Not only is Brock one of the best at what he does, he is also a former all Pac 10 QB and enjoyed a 6 year NFL career too….
CoachBook – revolutionizing social media in the coaching industry
CoachBook is a powerful networking site that enables users to have the ability to connect with other coaches. Anyone can sign up on CoachBook—it’s easy and free. CoachBook encourages members to create a profile that allows them to promote not only themselves, but also their website, products, services, or company.