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Group M Steps Up Its Sports Game With Sponsorship Division

Group M sistersGroup M has recently turned their business efforts toward sports. SponsorCom is the newest addition to the Group M family, acting as a full-service sports sponsorship and rights division for an already-strong company based out of Australia.

The fact that Group M is the leading global media investment management operation should alone be enough to persuade clients to join them.

Group M’s SponsorCom division aims to improve the sporting bodies of Australia

With the sports world being so complex, SponsorCom will help Australian sporting bodies navigate the trenches.  GroupM Chairman & CEO John Steedman had insight:

“The business of sport is expanding rapidly, but not all codes or stakeholders are keeping pace with the changing influences and drivers of the industry – or, importantly, monetising the full value of their assets.”

SponsorCom will operate across all four GroupM media agencies – Maxus, MEC, MediaCom, and Mindshare – with the remit of improving the revenue, profile and financial stability of sporting bodies in Australia by identifying or monetising existing assets and creating new ones.  The services of SponsorCom will include the following”

  • Broadcast rights negotiations.
  • Media Rights.
  • Major sponsorship strategy.
  • Contract evaluation.
  • Supporting sponsorship sales.
  • Licensing and merchandise management.
  • Talent management.
  • Consultancy services.

SponsorCom will be led by Rob Smith.  Rob is a former lawyer-turned-player-manager-turned salesman and has a decade of sports management experience. GroupM has hired him from Sports & Entertainment Ltd (SEL).  Rob explains SponsorCom’s offering:

“SponsorCom will deliver an unparalleled offering for sports right holders, individual sports people, traditional and new media broadcasters and, most importantly, brands. SponsorCom will sit at the point where all these parties intersect, providing a unique and exciting platform from which to create value for everyone.”

Meanwhile, the FFA – Football Federation Australia – is excited to be SponsorCom’s inaugural client.  After having previously worked with Group M, they are sure to know what they can expect from the SponsorCom division.

About Group M

Group M’s primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of their clients, stakeholders and people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.

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