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The Top News In #Sportsbiz – 02.18.13 – 02.25.13



Sports Business

Floyd Mayweather Jr. is ‘Money’

sports businessFloyd Mayweather Jr., arguably the best pound for pound fighter in the world of professional boxing, is all about the money. He cares so much about the green that nis nickanme is ‘Money.’

The WBC welterweight champion was listed as the highest-paid athlete in 2012 according to Forbes, out-earning fellow boxer Manny Pacquaio – the next highest paid athlete – by over $23 million and pro golfer Tiger Woods by $25 million.

Mayweather markets himself as a sports business, he creates controversy – some would say for added publicity – and everyone wants a piece of the champ.

Well, Mayweather will continue to have the dollars rain down on him in 2013.

CBS-owned Showtime announced a new deal with Mayweather for up to 6 fights over the next 30 months. If all of these fights are completed and Mayweather draws his usual average of 1 million PPV buys, Showtime says he will make history financially. Showtime has declined to share the terms of the agreement other than to mention it’s potentially record-breaking.

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Sports Networking

Zogsports Offers Sports Networking and Fun

sports networkingZogsports is a social sports organization that brings together young professionals interested in playing recreational sports such as basketball, bowling, soccer and touch football and they are doing it with a sports networking feel.

They focus on bringing together like-minded individuals with common goals and interests via recreational sporting events. Each event ends at a bar for drinks and networking.

They also organize group outings such as wine tastings and river rafting and focus highly on giving back to the community by providing a focus on local area events.

Zogsports is set to launch this March in Los Angeles with one of the organization’s most popular activities, co-ed touch football.

The cost to join the Zogsports leagues depend on the specific sport’s length and location.

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Sports Marketing

Tiki Barber Giving Back Through Sports Marketing

sports marketingFormer NFL running back Tiki Barber, most famously known for this time with the New York Giants, is giving back to athletes via sports marketing.

Nearly 80 per cent of professional athletes end their pro career without any kind of fall back plan financially. They wind up jobless and fall into financial trouble which can lead to bankruptcy and divorce.

Barber and Mark Gerson have co-founded Thuvio, a marketing company that provides its sports talent with online marketing services, event booking, payment fulfillment, event communications and customer service.

The events can vary from a $149 phone call with former NBA superstar Tim Hardaway to hiring NFL Hall of Fame running back Eric Dickerson for a corporate event at $12,500.

Thuzio pays the athlete 80 percent of the fees collected and retains the rest. The average price for “an experience” with an athlete is $1,700.

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Sports Sponsorship

USA Swimming Sports Sponsorship Deal with TYR Sport

sports sponsorshipUSA Swimming has agreed to a four-year sports sponsorship deal with swimming brand TYR Sport.

The deal will see TYR become an official sponsor of USA Swimming until the end of 2016 in categories such as swimsuits, caps, goggles, polo shirts, sweat suits and training jackets.

The deal follows USA Swimming’s decision to negotiate a non-exclusive deal with long-term apparel and equipment supplier Speedo.

No financial terms between USA Swimming and TYR were announced.

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Sports Sales

Boise State Sees Drop in Sports Ticket Sales and Revenue

sports salesA recent financial report by the Boise State athletic department showed a drop in sports ticket revenue for the school’s football and basketball programs.

Boise State’s football team had a record home attendance of 212,425 in six games, but reported a decrease of nearly $500,000 in ticket revenue, while the basketball team was estimated to see a 33-percent decrease in ticket revenue (about $200,000), despite an average draw of 5,708 fans for home games, up from 4,367 last season and 4,594 in 2010-11.

The decline in football ticket revenue could be attributed to a drop in away game sales, while the drop for basketball was due to dramatically lowered ticket prices last season.

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Sports Social Media

Ronda Rousey is Saavy with Sports Social Media

sports social mediaRonda Rousey, the UFC bantamweight women’s champion and the postergirl for women’s mixed martial arts proved to the world last Saturday that she is no joke. She continued her MMA dominance, defeating opponent Liz Carmouche via submission with 11 seconds left in the first round of their title fight.

Rousey is not only dangerous in the octagon, but also in the social media world.

Rousey has used social media in the past to stir up controversy with Strikeforce opponent Meisha Tate and also used it to put her name, face and brand on the MMA map.

UFC president Dana White said women’s MMA would stand no change in his organization, but it was Rousey who convinced him otherwise and social media was one of her prime sellers.

Although her beauty, unstoppable MMA talent and charming personality could have helped too.

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Sports Media

Manti Te’o Faces the Media

sports mediaFormer Notre Dame linebacker, Manti Te’o, the victim of a catfishing scheme, stepped in front of the media to face questions regarding his future in the NFL.

The runner-up for the Heisman Trophy stood in front of over 200 news reporters, flashing cameras and rolling video cameras to tell the media about the entire incident.

The youngster, who was completely embarrassed due to his naive acts in the scandal, never looked rattled and answerd questions with poise, which could be the first steps on his path to making his name worthwhile once again which could earn him a legitimate shot in the NFL.

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Sports Jobs

Iowa Hires Chris White Away from Vikings

sports jobsIowa missed its first bowl game since 2007 and not only are the players motivated to make sure that never happens again, but so is coach Kirk Ferentz.

Ferentz has hired Minnesota Vikings assistant Chris White to coach running backs and said he was eager to start a new chapter  in the program.

White will also coordinate the Hawkeyes’ special teams and will be the sixth and final hire to Iowa’s staff to replace assistants who departed the program in the last 14 months.

Ferenetz is known for his low turnover in staff during his 14 seasons at Iowa, but he downplayed the moves.

The coach said his new assistants would bring new talents to a program that needs to rebound from its worst season in 12 years.

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Sports Technology

Robot Boxing Looking for Clients

sports technologyHave you ever wanted to own your own sports franchise, race car or race horse?

Well, now is your opportunity to add something a little more interesting to the mix.

RobotBoxing.US is looking for individuals, companies or anyone with a fat wallet who may be interested in investing in the next possible wave of sports entertainment.

Robot boxing will have the action and excitement of boxing or horse racing, without the occasional unappealing human, moral, or animal damage, according to RobotBoxing.US.

Hey, if robot boxing was a good enough concept for a movie starring Hugh Jackman, maybe it could actually work in sports entertainment too.

Read more here:

Latest Posts by Bryan Mcwilliam

One of the toughest and most intimidating parts of the sports writing process – especially for a new writer – can be the interview. How do you get the interview you want? Who do you contact in order to get this interview? What questions are okay to ask in this interview? Do you conduct interviews…

A number of people ask me every day if it’s difficult to be a sports journalist and my response is usually the same: “It’s not difficult to write a story, it’s difficult to get one published.” Getting your sports articles published can be nerve-wrecking and a real pain in the butt to say the least,…

journalism jobs

From sports business to sports media to sports technology and sports sponsorship, all of these fields fall under sports journalism jobs, which require a canvas in which to draft your words and voice an opinion when you’re a journalist. No matter what sector of the sports world you cover, you’ll need to become familiar with several…

sports jobs

Sports Media The Aaron Hernandez Murder Case Former New England Patriots tight end Aaron Hernandez was charged with first-degree murder in the death of 27-year old Odin Lloyd, a semi-pro football player. Hernandez was also charged with one count of carrying a firearm without a license, two counts of possession of a large capacity firearm…

sports social media

The San Francisco Giants have put themselves at the forefront of the sports social media scene with the recent addition of a sports social media cafe inside AT&T Park. The Giants made the addition less than two weeks ago behind the centerfield wall in Peet’s Coffee. The cafe is one of a kind in MLB…

sports technology

Yahoo Inc. has purchased Bignoggins Productions for an undiscosed amount according to a report. The purchase of the small mobile applications company is one of several that CEO Marissa Meyer has completed since taking over more then a year ago. The investment is a small one compared to Yahoo’s purchase of Tumblr – which cost…

sports social media

Yes, you read the headline correctly. Three sisters from Nebraska recently used sports social media to help them develop notoriety while storming onto the field of a College World Series baseball game. Sisters Kayleigh, Emily and Torrie Hill of Omaha tweeted that they had a plan to run onto the field of the game and…

sports media

On Wednesday, former New England Patriots tight end Aaron Hernandez was charged with first-degree murder in the death of 27-year old Odin Lloyd, a semi-pro football player. Hernandez was also charged with one count of carrying a firearm without a license, two counts of possession of a large capacity firearm and two counts of posession…

sports business

The Chicago Blackhawks are the Stanley Cup champions, after beating the Boston Bruins on Monday. The Hawks won their fifth Stanley Cup in franchise history and their second in the last four seasons. The Windy City representatives rode a dominating regular season into the playoffs and – aside from having some trouble with the Red…

sports jobs

Sports Business Yahoo Named Founding Partner at Levi’s Stadium The San Francisco 49ers have partnered with Yahoo in a deal with the team’s new stadium in the Silicon Valley. The agreement will allow fans to upload photos to Flickr – which is owned by Yahoo – during the game as well as allow fans to…

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