Meet Matt Mahar. Matt is the Digital Sport Experience Manager with Nike.
I caught up with Matt at the Mixx Canada Roadshow in Vancouver where he was the Feature Speaker talking about “Is Nike A Technology Startup?: The Emergence Of Product As A Media Platform”.
Specifically, he spoke about the development and marketing thinking behind Nike Fuel and how Nike executes an integrated consumer centric experience into its products and marketing.
Matt has a very unique position with Nike in that he is in charge of the digital experience for Nike+ Basketball consumers. He interacts with a number of departments within Nike in his role including digital, marketing, branding, retail and sales.
During this interview with Matt, we discussed:
- How he progressed from being a “video game tester” to now his current role as Digital Sport Experience Manager
- The unique aspects of his role with Nike that have him interacting with multiple departments within Nike
- Advice that he would give to others that aspire to follow in his footsteps and land a job with Nike.
Matt Mahar – Nike’s Consumer Experience Manager
Connect With Matt Online
Would this be your dream job in sports? Let us know in the comments below or send us a tweet to @sportsnetworker