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The Bowl Conundrum Structure Needs Public Relations Help

BCS. Sometimes that’s all you have to say to launch a storm of criticism about today’s way to select the best team in college football. Just ask Bill Hancock, last week’s newly named executive director of the Bowl Championship Series. To be sure, Hancock is no Johnny-come-lately. He was the first director of the Final…

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Redefine Your Passions

We hear it in sports business all the time. Passion. It seems to go hand in hand with sports and it’s paralleled in business.  You see it on resumes and ad campaigns.  Dictionary.com defines passion as a strong or extravagant fondness, enthusiasm, or desire; and though it’s a noun to be effective in your career…

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Interview with NY Times Sports Editor Tom Jolly

I had the pleasure to meet up with Tom Jolly who is senior editor of the NY Times sports section.  Needless to say, the NY Times is a huge publication.  Funny enough though, they have seen massive growth with their online presence and are starting to see more readers online than offline (more details about…

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100 Reasons You’re Still Searching For Sponsors in Sports

Things have to get better than this year right? The best part about 2009 is that it has re-focused both buyers and sellers on what really matters in sponsorship. Marketers are creating leaner, more effective sponsorship portfolios and properties (“sellers”) have been forced by the competitive environment to take an honest look at their sales…

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Sports and Social Media with Jason Peck

Jason Peck is one of the O.G. bloggers who covered sports and social media.  Anything athletes, teams, sports professionals and other sports organizations were doing online, Jason was covering.  He is someone who inspired me to share my own thoughts about a growing passion of mine over the last year.  And a few of his…

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How Athletes are Emotionally Abusing Children

(This is another funny guest post by The Virtual Biographer™, Brad Williamson.) Let’s look back – ooooooooooh – 20 years ago when I was a fresh-faced nine year old cutie patootie… I liked: Duck Hunt New Kids On The Block Yoo-Hoo Girbaud And most of all… Nolan Ryan That dude was my personal Jesus.  On…

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2 Ways to Enhance Marketing for Unpopular Sports

There’s two co-workers in my office who love soccer. “That’s cute,” I like to tell them and accuse them of being unpatriotic for not liking football or America’s pastime more. But that poses the question. What if you’re trying to market soccer in America? Hockey in Texas? The WBNA anywhere? 1.  Educate People About the…

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How To Land A Sports Press Pass Using Twitter

Peter Robert Casey, a fellow Sports Networker member who recently attended the Sports Networker NYC event has been getting a lot of attention online at mashable, Brian Solis, the St. John’s site (along with many others) for his recent “acceptance in the press” credentials he has received because of his powerful Twitter presence. Let’s just…

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Transformation: The Future of Sports + Social Media

Or since transformation can be negative, let’s say intelligent growth or evolving. People in the sports world do it all the time when they add another dimension to their game, or when they improve upon a certain facet of their skill set. Joe Mauer adding more power to his arsenal, LeBron improving his defense and…

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Digital Sports Branding Through Social Media

Amy Martin has major influence when it comes to helping professional sports teams (like the Phoenix Suns) and professional athletes (the mighty Shaquille O’Neal), take control of their digital brand. Her recent success attracts more major clients knocking on her door every day as she helps people answer some of the toughest questions like, “How…

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Being a Networking Decathlete

The decathlon is a track and field competition involving 10 events – five on each of two successive days. Performances in the 10 events are scored by reference to a points table. The individual accumulating the highest number of points after the 10 events is declared the winner. The decathlon is a menu of athletic…

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Singles Score Runs Too!

We have all played baseball at least once in our lives. It may have been just a pick-up game in the street. It may have been at school in gym class. It may have only been tee ball. Whatever the case, we have all played baseball. Let us reflect back to the first time we…

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