Part 3 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Ok….so we’ve discussed how social media can help sports teams engage with their fans. But, is it possible (or appropriate) to look at social media as a way to increase revenues? Social media sponsorship and monetization are hot topics…
Tag Archives | Sports Social Media
Social Media Campaigns with SF Giants Bryan Srabian (Part 2)
Part 2 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Despite their recent success on the baseball field, the San Francisco Giants are constantly brainstorming new, creative ways to engage and entertain their fans. So, when the opportunity was presented to produce a “viral video” with YouTube star Keenan…
Social Media Strategy with SF Giants Bryan Srabian (Part 1)
Part 1 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian What started out as a “planned” 15 minute interview last week with Bryan Srabian ended up turning into a information packed 60 minute conversation about social media strategy, campaigns, monetization and what it takes to break into the sports…
Athlete Couple Branding: Rory McIlroy and Caroline Wozniacki
Northern Irishman Rory McIlroy’s victory at The Honda Classic but a few weeks ago solidified his ascent to the top – for the first time in his career he moved to the number one spot in the Official World Golf Ranking. On the other side of the country, Dane Caroline Wozniacki, former world number one…
Sportsbiz Weekly Buzz – 12.2.21
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business How Much Is Linsanity Worth? “Lin is the flavor of the week on Madison Ave., a mover of the stock market and a catalyst for a countless number of business proposal pitches. ‘This has crossed…
The Psychology Of Social Sports Fans: What Makes Them So Crazy?
From Longyearbyen to Ushuaia the world is filled with fans. They are the lifeblood of professional sports and the only reason why anybody in the industry receives a check. According to a recent A.T. Kearney study today’s global sports industry is worth between €350 billion and €450 billion ($480-$620 billion). In an industry of this size and scope connecting to and…
Sportsbiz Weekly Buzz – 12.2.14
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business ACC Expansion Will Pay Off In New TV Deal “ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according to…
How To Get A Job In Sports with Kevin Cote, Asst. Dir Digital Marketing – Golden State Warriors
This interview is part of our Sports Jobs Interview Series where we talk with successful sports business professionals about their role in sports, how they got there, the role social media has played in their success, what a typical day looks like and advice they would give to sports business students looking to land their dream job…
Sportsbiz Weekly Buzz – 12.2.7
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Baseball, Not Football, Has the Super Salaries “Welker makes $2.5 million a year. That’s a great haul until you consider what a worker bee like Welker would make in a baseball uniform. There always has…
Sportsbiz Weekly Buzz – 12.1.24
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business IMG Worldwide Squashes Rumors of Being Up For Sale “I immediately contacted Jim Gallagher, Senior Vice President of Corporate Communications at IMG Worldwide. Gallagher quickly put the rumor to bed. ”There aren’t ANY conversations going on…
Sportsbiz Weekly Buzz – 12.1.17
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Bankruptcy is ‘Wreckage’ From Years Of Drinking By Steinberg, The Real-life Jerry Maguire “Leigh Steinberg calls them ‘checkout days,’ when he would drink vodka from morning until night, often straight from the bottle. Divorced and…
The Social Media Impact On Sports Sponsorship – Kris Mathis Interview
In today’s digital world, the “old-school” ways of sourcing, pitching and securing sports sponsorship deals are quickly becoming a thing of the past. Today, individuals, properties and sponsors are leveraging technology to find the right fit and share valuable industry information. Kris Mathis started SponsorPitch in 2008 to address a core business problem he noticed…