No one can deny the impact that social media has made on the digital age. When you are trying to keep your fan base informed about the latest promotion, need to get the word out on a scheduling update or just want to rev up their engines with new ice girls pictures, social media outlets…
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Tag Archives | national hockey league
NHL Twitter Analysis: ‘Follower’ Standings
Post-2012 Lockout NHL Faces Serious Challenges
Rewind the calendar back to a little over seven years ago. The NHL and NHLPA signed a new collective bargaining agreement in July 2005. That agreement ended a lockout that had already vaporized a full season of hockey. The 2005 Stanley Cup would go unclaimed as the entire 2004-05 NHL season was lost. That lockout…
NHL: Young, Rich Superstars
Modern day NHL has developed into a business more focused on dollars and cents, than it is hockey. In the past decade alone, we have seen several lockouts as a result of a couple million dollars. Both players and owners have become so engulfed in greed that they forget how lucky they are to be…
Meet Paul Bissonnette – Twitter Superstar
Phoenix Coyotes hockey enforcer Paul Bissonnette is a popular guy these days. Although he doesn’t lead his team in scoring or play in hockey hotbed like Toronto or Boston, Bissonnette has a legion of loyal fans following his every move this season. In fact, Bissonnette’s fan club currently has more than 22,000 fans – on…
Overtime Post – Networking on the Road
It is the third week of the Overtime Post, and both Lewis and I are on the road this week. Ironically, he went from the east coast to the west, and I’m going from the west to the east. Twitter is great, but nothing beats real hi-fives, fist pumps, and sharing stories in person. If you’re…
5 Ways the National Football League Can Use Geolocation Apps
Geolocation apps are the latest craze in social media in the sports industry. Just last month, the National Hockey League launched its own official Foursquare branding page. Just this week, the Wall Street Journal reported that the National Basketball Association is developing its own geolocation application for the iPhone and Android smartphones. “Turnstile,” the NBA’s application, will allow fans to check in at NBA arenas and while watching NBA games on television this season. It is expected to be released later this month.
While the NHL and NBA have embraced geolocation applications like Foursquare and Gowalla, the National Football League and its teams have yet to join the geolocation frenzy. Indeed, the Washington Redskins are the only NFL team with an official Foursquare page and badge.
Here are five tips that NFL teams can use as they embrace the mobile geolocation frenzy currently sweeping the sports industry.
Interview with NHL Sports Agent Scott Norton on Social Media, Twitter Campaigns
Sports agent Scott Norton represents some of the top players and prospects in the National Hockey League today including current Los Angeles Kings captain and 2010 U.S. Olympian Dustin Brown.
While Scott is used to his clients making headlines with their on-ice play, Norton made headlines of his own for a charity campaign that he started on Twitter called ‘Make My Day Mondays’.
I recently got to chat with Scott one on one about the movement he started, why he joined Twitter and what he sees as the future of social media use in the sports industry. Here is what he had to say:
Analysis of a Hockey Captain
Joe Thornton was recently named as the eighth captain of the San Jose Sharks, and there have already been questions raised as to whether or not he is the right person for the job. It’s an interesting concept, that fans and sports analysts can tell whether or not specific players would be a good leader for a specific team. But what are the requirements of a hockey captain?
Surprisingly, not much, at least officially.
The main role of captains on the ice is to be the go-to person to talk to referees about rule discrepancies, but even that is fairly unimportant since the Canucks did so for the last two years with their goaltender as the ‘captain’. But we all know it is about the intangibles. The referee chatter is just something logical to put in the NHL rulebook. This is what a captain actually does:
General Managers Embrace Social Media
At the Tribe Social Forum last week, Lewis Howes learned that Indians General Manager Mark Shapiro is set to fully embrace social media this fall, from the head office all the way down to the players. Especially in a season where the Indians suck aren’t as competitive, Mark sees more reason than ever to harness the power of social media to interact with their fan base. At least one other General Manager agrees; Vancouver Canucks’ Mike Gillis has decided to use Twitter for the upcoming hockey season.
While Gillis isn’t as enthusiastic as Shapiro, he notes in the Globe and Mail, “social media is not something that is going to go away, and I think it’s a way to get a little bit of a different perspective out there”.
Sponsorships Gear Up for New NFL Season
Visa Kicks Off Another Season With NFL Sponsorship
Visa is going into its 15th year of sponsorship with the NFL and has new marketing plans including greater emphasis on local teams.
Visa has become the exclusive payment services sponsor of the Jacksonville Jaguars, Minnesota Vikings, Indianapolis Colts and Tennessee Titans — adding to its roster that already includes the Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cleveland Browns, Denver Broncos, New England Patriots, New Orleans Saints and San Francisco 49ers.
Visa is the preferred card for ticket sales, concessions and merchandise and will have point-of-sale branding online and at all team payment terminals within the stadiums, including concession areas and team shops of 13 NFL teams.
Hockey Nets Food Across Canada
Communication student Richard Loat has decided to embark on a journey across Canada to play ball hockey while raising money for local food banks along the way. The event, dubbed Five Hole for Food in honor of the most glorious way to score a goal in hockey, is fueled by sponsors Molson Canadian, Boston Pizza, and Marketwire, along with support from teams in the National Hockey League, American Hockey League, Canadian Hockey League and the East Coast Hockey League, and has relied solely on social media networks such as Twitter, Facebook, and Youtube to promote the event.
PLAYOFFS?! Yes, I’m Talking About the Playoffs!
I am, by no stretch of the imagination, a fan of hockey. While I absolutely love most sports (e.g. basketball, baseball, football, golf, tennis), hockey is one sport I’ve never been able to get into. However, last Saturday during Game One of the second round Boston Bruins vs. Philadelphia Flyers, you wouldn’t have known the…