No one can deny the impact that social media has made on the digital age. When you are trying to keep your fan base informed about the latest promotion, need to get the word out on a scheduling update or just want to rev up their engines with new ice girls pictures, social media outlets…
Sebastian Egerton-Read
Author Archive | Sebastian Egerton-Read
NHL Facebook Analysis: ‘Like’ Standings
All 30 NHL teams maintain Facebook pages that gives them a platform to announce news, encourage discussion, occasionally hold competitions and generally attempt to create a fan community. Every team maintains their Facebook presence in a slightly different way, and every team seems to place a different value on Facebook’s role in their social strategy….
Post-2012 Lockout NHL Faces Serious Challenges
Rewind the calendar back to a little over seven years ago. The NHL and NHLPA signed a new collective bargaining agreement in July 2005. That agreement ended a lockout that had already vaporized a full season of hockey. The 2005 Stanley Cup would go unclaimed as the entire 2004-05 NHL season was lost. That lockout…