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Edit Article Howto Be Considered A Salesman that is Wonderful Sales can be an art. Component aggressive, element inactive, if you balance the marketing and charm of a great salesman, you’ll be able to market ketchup popsicles to some girl in bright gloves to the 4th of September (although something marginally more practical is recommended).
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Guest article by Oscar Ugaz. His view that an important part of the future will be in the hands of mathematicians and statisticians. And the reaction it received from more traditionally placed ‘experts’. Connect with Oscar on Linkedin and follow on Twitter. A few weeks ago, I was invited to participate in a round table…
The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Eagles’ Michael Vick launches sports clothing line Philadelphia Eagles quarterback Michael Vick is launching a sports clothing line called V7 that will be sold exclusively at East Coast sporting goods chain Modell’s. The…
NFL’s Release of All-22 Film: A Cautious Opportunity for Aspiring Sports Writers
Category: Sports MediaSponsored Post by Brian Collin The NFL has decided to release its All-22 film to the general public for the 2012 season. An invaluable tool for football coaches, the All-22 film does exactly what its name implies – allow viewers to see all 22 players on every play. The tape, which has been dubbed as the…
Guest post submitted by Lucas Biebelberg Today, one of the greatest sports agents in history, Leigh Steinberg, was incredibly gracious in allowing me to interview him for Sports Networker. Leigh is the founder and CEO of Steinberg Sports & Entertainment, and has represented athletes such as Steve Young, Troy Aikman, Warren Moon, Bruce Smith, Ben Roethlisberger,…
The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike and O2 launch sports loyalty scheme Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner….
A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…
Every month over at the Sports Executive Association, we have been blessed with webinars from some of the greatest sports professionals in the business, covering topics from Sponsorships to Public Relations.
I’ve been excited at all the feedback I’ve gotten so far and have decided to do a webinar on social media free for everyone.
I started a new web show. I teamed up with the great crew over at The Pulse Network for a weekly half hour show to give you more content, expert interviews, and insider tips in sports, social media, marketing and more. I’m still in the early stages and updating the format each week, but my…
Rules, rules, rules, why is it so hard for athletes to follow the rules!
On Sunday, for the second time in as many months, a ‘Johnson’ broke the rules in the world of sports.
First, way back on August 12th, Dustin Johnson grounded his club in a destroyed sand trap on 18th hole of the PGA Championship incurring him a 2-stroke penalty. The move cost him more than just 2 strokes as it knocked him out of a playoff for the major title. The entire world watched when Johnson first heard what he had unknowingly done.
Then it happened again, on September 12th. Seconds remained in the Detroit Lions-Chicago Bears game when Lions receiver Calvin Johnson and everybody else in the world thought he caught the game winning touchdown. The play was reviewed and overturned after it became clear that Johnson lost the ball while attempting to use it to help him get up from the ground.
The Hispanic segment offers demonstrate opportunity due to size, growth and increasing spending/purchasing power. It’s expected that by 2050, 28% of the U.S. population will be Hispanic, thus opening up the doors for marketers. There are a few things to know about marketing to Hispanics:
Culture: You must first understand the culture and ensure that your marketing message is culturally relevant, otherwise it won’t work. For instance, when you think of Hispanics, you may think of the Spanish language used amongst the segment since there are different dialogues that are used within the culture. It’s as simple as understanding a word that may be used in Mexico doesn’t have the same meaning Puerto Rico or visa versa.
While sitting in a New York bar watching the New Orleans Saints successfully open the football season last week, it struck me that there is one thing that unites sports fans all over the world. Whether it is the NFL here in the US, rugby league in Australia or the English Premier League (EPL) soccer, today’s sports fans want to be engaged and actively interact with their favorite sports. They satisfy that desire by playing fantasy sports or by getting involved in forecasting weekly results. In Australia we call that tipping. Technology, fast-speed internet access and our increasing use of social media is making this engagement even easier and more fun for the fan.
At Sports Networker, we pride ourselves on being one of the leading resources for covering the latest cutting edge topics in sports business, sponsorship, PR, and social media.
However, this post is not about us, but rather other resources that we have personally found to be useful and informational, in hopes of creating a great list of the ultimate sports business resources. We’re bound to have missed a few, so please let us know your favourites if they aren’t on the list!
I was recently invited to speak at Tribe Social Forum hosted by Major League Baseball’s Cleveland Indians on September 16th, 2010. It is an event focused on the increasing trend of social media usage in our society and networking with some of the finest folks in sports today.
Back when we did the Sports Business Survey, participants voiced that they wanted more networking opportunities and I believe this is a great chance to network with experts in the business. Attendees will learn how social media is changing the way we communicate, especially in the sports world.
(This is a guest post by Ed Palubinskas)
The free throw shot is the most important skill to learn in basketball, and yet it is still the most inadequately taught. There is a huge lack or void of sophisticated shooting information out there. Just take a look at the national free throw shooting percentages in the pros, (75%) colleges (68%) and high schools about (65%). There is only a 10% difference between high-school and professional ranks.
We are all capable of shooting much better. However, we practice the wrong mechanics. Practice does not make perfect. Perfect practice makes perfect.
Also, knowledge is not power. Applied knowledge is power. The common denominator that mediocre shooters share is an obvious lack of scientific information applied to mechanical application.
This is another side to Social Media that is often overlooked, when organisations plan their online approach yet can be as important, if not more so than having a Facebook/Twitter page.
A old approach that has taken on a new meaning and been opened up by social media is creating brand advocates and generating positive ‘Word of Mouth’. This is important because you as a brand can only generate a certain amount of trust in what you say to people.
I connected with Mark Shapiro two years ago at the Princeton Sports Symposium, and had a great time getting to know more about his professional career in Major League Baseball. He came from humble upbringings, but through his hard work and perseverance, he worked his way up to become the Vice President and General Manager of the Cleveland Indians and was recently promoted to become team president for the club next season. Mark’s journey has been an inspiring one and his rags-to-riches story has something that we can all take away in our own journey to success in the sports world.
You spoke and we listened! A while back, we created the Sports Business Survey in hopes of creating a better understanding of the top sports industry executives. More than 1,000 people completed the survey and we were amazed with the feedback.
(This is a guest article by Dan Westervelt)
There are many reasons why golf fund raising events fail, but without this one element being present, the chances of survival are almost nil. It is the reason why sponsors decide to support, golfers decide to play and volunteers decide they want to serve your cause. In a word, it is relationships.
The three main components of the human side of a tournament are golfers, sponsors and volunteers. All three are readily available to you if you have a relationship and it is strong enough to justify their participation. Obviously a close friendship is the best but a consistent trade association between a client and vendor are of about the same weight.
As with any relationship, it must be respected, so approach this solicitation as though you were asking permission to do something beneficial for a family member. While you need to be sure to have all the reasons ‘why’ addressed, spend even more time getting ready for the ‘why not’s?’.
Listen carefully to all the objections you hear. These are really just road maps to where you’d like the conversation to end, that is a “yes, I’ll do it”. These are the hesitations, stalls and questions you must address successfully to get them there. In my view, they are the most important part of the sales conversation as they determine both the tone and content of your reply as well as the overall result.
