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Lewis Howes

Latest Posts by Lewis Howes

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Author Archive | Lewis Howes

Three Keys to Increasing Sponsorship ROI

(This is a guest post by Rana Akkaya) Sports sponsorship and event hospitality is a great platform to build business-impacting relationships through shared out-of-office experiences. Companies need to be confident that the dollars invested in sponsorships are being spent effectively and that every asset received is being maximized. As a result, Sponsorship ROI (Return of…

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Connect with Tribes Instead of Crowds

(This is a guest post by Andrew Collins) Listening to current marketing principles today, it can be easy to become distracted in the multitude of social media channels and forget where the real value lies. One basic principle we’ve seen promoted and often adopted is ‘crowd sourcing’ or ‘marketing to crowds’ when in fact the…

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Playing Golf Without A Membership

(This is a guest post by Debra Miller) Golfers use approximately $800 million in golf balls every year. We all know how expensive the game of golf can be, let alone a golf membership at an exclusive country club. However, there is a way to play at famous private courses without mortgaging your house or…

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David Barton-Ginger on All Blacks Rugby and Social Media

I recently had the pleasure of interviewing David Barton-Ginger, online social media manager for the New Zealand All Blacks Rugby team. Since we are based in the U.S, it was interesting to see what sports teams are doing all the way down in New Zealand. For those of you who don’t follow rugby, the All…

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L.A. Sports Networker Event

After successful networking events in New York and London, we’re headed to the City of Angels – Los Angeles! However, this event will be run a little differently than the ones in the past. As space is limited, it will be an intimate event capped at 50 sports executives in the L.A. area. Also, part of this event will be filmed during a live online web reality show.

If you want to be part of this limited-space event, fill out your information below and I’ll email you with more details about the time and venue for this event. It will either be in the evening of Nov 10 or 11 and I’ll email you soon if you qualify. Hope to see you there!

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Sports 2.0 and the Age of Social Media

Whenever I get a chance to watch my Buckeyes crush opponents on television these days, I always catch myself checking my Twitter stream or Facebook feed in between plays and during commercial breaks. I may catch a commercial here or there, but for the most part, I am too busy socializing online about the game to pay attention.

Social media has become a regular part in my sports-watching experience. For kids growing up now, it’s a whole new ballgame than the one we grew up where we had to bear through every single advertisement impatiently wondering if there will be another first down. The geniuses at Espresso’s Infiltrators capture this essence perfectly in the deck below. They go through the age of sports that us ‘old folks’ went through and compare it with the new age of social media: sports 2.0.

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Lingerie Football League Fans Flooding New Social Media Platform

(This is a guest post by Robert Chilver)

The Lingerie Football League recently kicked-off their new season and if the popularity of their new social media platform is any indication, fans are taking notice.

Adage Technologies, a leader in website and application development, partnered with the Lingerie Football League (LFL) and Maximum Fantasy Sports to create the revolutionary LFL “Fanzone,” a new social media outlet for league fans looking to interact with their favorite players and teams.

Launched in July 2010, over 15,300 users are already signed up to participate in the LFL Fanzone. Fans can customize their profile with their personal information, pictures, photos, videos and links to their favorite players and teams. Users can then ‘friend’ other profiles, chat on message boards and connect with specific teams, players and league officials.

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Matthew Higgins On The New York Jets, Social Media and Sports Business

Gary Vaynerchuk and his team at VaynerMedia help manage the social media efforts of the New York Jets, where Matt is the Executive Vice President.

Matt goes into detail about a number of things the Jets are doing in regards to maximizing social media as an organization, but also how they are integrating it with the players as well. He talks about measuring social media ROI, how to get a job and work in sports, and a number of other nuggets you will want to know about. Make sure to watch this interview below, and follow him on Twitter @MHigginsJets.

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The Multi-Purpose NFL Stadiums Trend

(This is a guest post by Brad Acker)

Many of the articles that I’ve been reading have pointed out that the multi-purpose stadium tread ended when Camden Yards, home of the Baltimore Orioles, was built in 1992.

Why I agree that Camden Yards was a historical turning point for sports venues, I disagree that it ended the trend. The past few years have shown us that it just doesn’t work financially to have a single-use stadium.

Of course Baltimore’s level of play on the field hasn’t exactly helped!

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San Francisco Giants Tweetup

Tweetups have been one of the true successes of Twitter. Meeting new sports fans through social media is great, but nothing compares to the networking and bonding that occurs in face to face events. Embracing both social media and face to face relationships, the San Francisco Giants hosted the first tweetup for Major League Baseball earlier this season.

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Sports And Social Media Webinar

Every month over at the Sports Executive Association, we have been blessed with webinars from some of the greatest sports professionals in the business, covering topics from Sponsorships to Public Relations.

I’ve been excited at all the feedback I’ve gotten so far and have decided to do a webinar on social media free for everyone.

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Social Media And The NFL, Plus New Web Show!

I started a new web show. I teamed up with the great crew over at The Pulse Network for a weekly half hour show to give you more content, expert interviews, and insider tips in sports, social media, marketing and more. I’m still in the early stages and updating the format each week, but my…

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