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Lewis Howes

Latest Posts by Lewis Howes

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Author Archive | Lewis Howes

Don’t Pull a Johnson…Follow the Rules!

Rules, rules, rules, why is it so hard for athletes to follow the rules!

On Sunday, for the second time in as many months, a ‘Johnson’ broke the rules in the world of sports.

First, way back on August 12th, Dustin Johnson grounded his club in a destroyed sand trap on 18th hole of the PGA Championship incurring him a 2-stroke penalty. The move cost him more than just 2 strokes as it knocked him out of a playoff for the major title. The entire world watched when Johnson first heard what he had unknowingly done.

Then it happened again, on September 12th. Seconds remained in the Detroit Lions-Chicago Bears game when Lions receiver Calvin Johnson and everybody else in the world thought he caught the game winning touchdown. The play was reviewed and overturned after it became clear that Johnson lost the ball while attempting to use it to help him get up from the ground.

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Hispanic Sports Marketing 101

The Hispanic segment offers demonstrate opportunity due to size, growth and increasing spending/purchasing power. It’s expected that by 2050, 28% of the U.S. population will be Hispanic, thus opening up the doors for marketers. There are a few things to know about marketing to Hispanics:

Culture: You must first understand the culture and ensure that your marketing message is culturally relevant, otherwise it won’t work. For instance, when you think of Hispanics, you may think of the Spanish language used amongst the segment since there are different dialogues that are used within the culture. It’s as simple as understanding a word that may be used in Mexico doesn’t have the same meaning Puerto Rico or visa versa.

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How Fantasy Sports Unites Fans All Over the World

While sitting in a New York bar watching the New Orleans Saints successfully open the football season last week, it struck me that there is one thing that unites sports fans all over the world. Whether it is the NFL here in the US, rugby league in Australia or the English Premier League (EPL) soccer, today’s sports fans want to be engaged and actively interact with their favorite sports. They satisfy that desire by playing fantasy sports or by getting involved in forecasting weekly results. In Australia we call that tipping. Technology, fast-speed internet access and our increasing use of social media is making this engagement even easier and more fun for the fan.

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The Ultimate Sports Business Resources

At Sports Networker, we pride ourselves on being one of the leading resources for covering the latest cutting edge topics in sports business, sponsorship, PR, and social media.

However, this post is not about us, but rather other resources that we have personally found to be useful and informational, in hopes of creating a great list of the ultimate sports business resources. We’re bound to have missed a few, so please let us know your favourites if they aren’t on the list!

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Networking with the Cleveland Indians

I was recently invited to speak at Tribe Social Forum hosted by Major League Baseball’s Cleveland Indians on September 16th, 2010. It is an event focused on the increasing trend of social media usage in our society and networking with some of the finest folks in sports today.

Back when we did the Sports Business Survey, participants voiced that they wanted more networking opportunities and I believe this is a great chance to network with experts in the business. Attendees will learn how social media is changing the way we communicate, especially in the sports world.

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The Secret to Mastering Free Throw Shooting

(This is a guest post by Ed Palubinskas)

The free throw shot is the most important skill to learn in basketball, and yet it is still the most inadequately taught. There is a huge lack or void of sophisticated shooting information out there. Just take a look at the national free throw shooting percentages in the pros, (75%) colleges (68%) and high schools about (65%). There is only a 10% difference between high-school and professional ranks.

We are all capable of shooting much better. However, we practice the wrong mechanics. Practice does not make perfect. Perfect practice makes perfect.

Also, knowledge is not power. Applied knowledge is power. The common denominator that mediocre shooters share is an obvious lack of scientific information applied to mechanical application.

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Creating Brand Advocates Through Word of Mouth

This is another side to Social Media that is often overlooked, when organisations plan their online approach yet can be as important, if not more so than having a Facebook/Twitter page.

A old approach that has taken on a new meaning and been opened up by social media is creating brand advocates and generating positive ‘Word of Mouth’. This is important because you as a brand can only generate a certain amount of trust in what you say to people.

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How to Become General Manager of a Major League Baseball Team

I connected with Mark Shapiro two years ago at the Princeton Sports Symposium, and had a great time getting to know more about his professional career in Major League Baseball. He came from humble upbringings, but through his hard work and perseverance, he worked his way up to become the Vice President and General Manager of the Cleveland Indians and was recently promoted to become team president for the club next season. Mark’s journey has been an inspiring one and his rags-to-riches story has something that we can all take away in our own journey to success in the sports world.

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Sports Industry Statistics And Survey Results

You spoke and we listened! A while back, we created the Sports Business Survey in hopes of creating a better understanding of the top sports industry executives. More than 1,000 people completed the survey and we were amazed with the feedback.

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Relationships Key to Fund Raising

(This is a guest article by Dan Westervelt)

There are many reasons why golf fund raising events fail, but without this one element being present, the chances of survival are almost nil. It is the reason why sponsors decide to support, golfers decide to play and volunteers decide they want to serve your cause. In a word, it is relationships.

The three main components of the human side of a tournament are golfers, sponsors and volunteers. All three are readily available to you if you have a relationship and it is strong enough to justify their participation. Obviously a close friendship is the best but a consistent trade association between a client and vendor are of about the same weight.

As with any relationship, it must be respected, so approach this solicitation as though you were asking permission to do something beneficial for a family member. While you need to be sure to have all the reasons ‘why’ addressed, spend even more time getting ready for the ‘why not’s?’.

Listen carefully to all the objections you hear. These are really just road maps to where you’d like the conversation to end, that is a “yes, I’ll do it”. These are the hesitations, stalls and questions you must address successfully to get them there. In my view, they are the most important part of the sales conversation as they determine both the tone and content of your reply as well as the overall result.

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Interview with Tyler Johnson

Tyler has written a number of articles for SportsNetworker over the last year including the Top 100 Ways to use Social Media in Sports and the influence of LinkedIn Groups. We wanted to take a deeper look at how he personally uses social media and how it pertains to the sports industry on a daily basis.

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Sports Clubs, Do You Know Your Audience?

(This is a guest post by Daniel McLaren)

When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark.

But is this the right audience for your team?

Taking a step back from the technology and looking at who your target audience is and where they hanging out is the first step that any organization should take. You may be surprised with the results and it will certainly impact on your plans.

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