We recently hosted a poll for the top sports social media professional and sports business resource of 2010, and the winner of both went to CNBC’s sports business reporter Darren Rovell! I was extremely impressed with the amount of dedicated fans Darren actually had when he tweeted out the link to the poll to his…
Lewis Howes
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Guest article by Oscar Ugaz. His view that an important part of the future will be in the hands of mathematicians and statisticians. And the reaction it received from more traditionally placed ‘experts’. Connect with Oscar on Linkedin and follow on Twitter. A few weeks ago, I was invited to participate in a round table…
The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Eagles’ Michael Vick launches sports clothing line Philadelphia Eagles quarterback Michael Vick is launching a sports clothing line called V7 that will be sold exclusively at East Coast sporting goods chain Modell’s. The…
NFL’s Release of All-22 Film: A Cautious Opportunity for Aspiring Sports Writers
Category: Sports MediaSponsored Post by Brian Collin The NFL has decided to release its All-22 film to the general public for the 2012 season. An invaluable tool for football coaches, the All-22 film does exactly what its name implies – allow viewers to see all 22 players on every play. The tape, which has been dubbed as the…
Guest post submitted by Lucas Biebelberg Today, one of the greatest sports agents in history, Leigh Steinberg, was incredibly gracious in allowing me to interview him for Sports Networker. Leigh is the founder and CEO of Steinberg Sports & Entertainment, and has represented athletes such as Steve Young, Troy Aikman, Warren Moon, Bruce Smith, Ben Roethlisberger,…
The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike and O2 launch sports loyalty scheme Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner….
A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…
Author Archive | Lewis Howes
How Sports Marketing Makes the Super Bowl
It’s safe to say ‘Super Bowl Sunday’ has become a national holiday. As soon as the Christmas decorations are packed away and New Year’s resolutions broken, it’s time for January’s bright spot: the Super Bowl party. Sports marketers, however, began planning for this year’s Super Bowl as soon as the Guy Lombardi trophy was awarded…
A World Without Sports Marketing
Although careers in sports marketing are relatively new, sports marketing as a practice is over a century old. As sports began to professionalize, savvy promoters, athletes, and entrepreneurs quickly recognized that the business of sports required marketing support. Sports marketing has two distinct, interdependent, forms: marketing of sports and marketing through sports. If you market…
Interview with Andrew Krafsur on Spira Footwear and Sports Entrepreneurship
I recently got to meet the CEO of Spira Footwear, Andrew Krafsur. He is a lawyer turned entrepreneur and with the help of his brother, they launched the revolutionary Wavespring technology used in their running and walking shoes today. The technology has been proven to give athletes better results (both in comfort and in speed), so much…
Aussie Football Goes To China
(This is a guest post by Andrew Collins) Faster than a speeding bullet, more powerful than a locomotive, able to leap tall men in a single bound, look, up in the sky, it’s AFL footy. In what is bigger than any religion Down Under, the Australian Football League is making a surprise inroad in the…
Top Sports Business Resources of 2010
Earlier this week, we had a vote for the top sports social media professional of 2010, and it garnered over 2000 votes. As voting wraps up today, we’ve decided to another one for the top sports business online resources of 2010. We’ve narrowed it down to these links, but if there’s one we’ve missed, let…
Top Sports Social Media Professionals of 2010
The year has flown by and it’s been a great one for sports and social media. In the last year, we’ve seen almost every professional sports team start to create a social media strategy, and none of it would have been possible without the many creative people at work in the sports industry. As a…
Using Mobile Apps in Sports Marketing
The future of sports marketing has already hit the American consumer where they live the most…on their mobile phones. The tech savvy sports marketer knows that not everyone is at home sitting in front of their TVs watching the game, or online checking the scores and buying the gear. A lot of people are too…
Top Five Sports Jobs
If you’ve ever attended a live sporting event, you’ve seen all types of entry-level sports jobs; from ball boy to towel boy to mascot, but there are some sports jobs that require more skill, education, and passion than a dusty ball boy or a sweaty mascot. While these entry-level sports jobs can open the door…
Interview with Evander Holyfield on Personal Branding and the ‘Bite-Fight’
I was able to spend three days with Evander Holyfield earlier this year in Tampa during the Super Bowl. I was amazed at all of the stories he had to tell, and all of the many variables in his personal brand. Later, we sat down so I could get the full details on how he…
Sports Marketing Using Social Media
Sports marketing is a very important part of any successful sports franchise. Imagine attending a game and not seeing people wearing jerseys, hats, giant foam fingers, or other vibrant gear emblazoned with their favorite teamʼs name or mascot image. Crazy. Sports marketing is about getting the word out about a team or team member in…
Top 5 Sports Marketing Tips
The American consumer “consumes” food, electronics, clothes, collectibles, and sports marketing through Monday Night football. A smart sports marketer will understand that the consumables each American purchases can be emblazoned with the name and franchise image of a certain sports team or player. Sports marketing is one of the hottest careers, but because of its…