This week’s top news in #SportsBiz includes the steps many Division I schools have taken in order to save its athletic programs money. Other news includes hiring of women at the collegiate levels for women’s sports, a multiyear marketing deal between the NBA and Foot Locker Canada, Nielsen ratings dubbing the NFL the new national pastime, and late gift ideas for your sports/tech lover. Indulge your #SportsBiz fix below.
Major Colleges Cutting Sports
Temple University recently announced that it would be going from 24 to 17 sports starting in the 2014-15 school year. The university is not the first to cut multiple sports, but they are the latest in a growing line of colleges and universities that are reshaping the overextended athletic program by eliminating smaller sports to help make those that remain — particularly those designed to bring in revenue — more competitive.
Student-athletes of sports that have been cut are faced with the decision to stay in school or to compete at another institution. Athletic programs that do choose to downsize are faced with the notion that they value athletes in one sport over another. In college athletics the budget is typically driven by the football and basketball programs.
The fact of the matter is that Universities and Athletic programs are making these cuts, not because they do not care about a particular sport but because they have to cover operating costs. Even with television deals for “power” conferences most schools cannot keep up, especially with a declining profit margin and an increased cost of travel not just for football and basketball teams but for the remaining sports.
Read the full story here.
Decreasing Chances for Women to Coach at Collegiate Level
Working in sports is still a male dominated field. According to a recent study by the University of Minnesota’s Tucker Center for Research on Girls and Women in Sport, the number of women coaching women’s sports is just 39.6 percent today. That number is down .6 percent from the previous year, and down from 50.4 percent since title IX was enacted in 1972, allowing women and girls to play sports.
“Most college men are coached by men, but less than half of college women in the biggest and most visible programs are coached by a female head coach. Therefore, women are not often visible role models in schools that are most often in the public eye.”
Though the study does not account for experience in coaching women’s sports; it is highly probable that coaches who are better suited to coach the sports are being hired; but nevertheless it is startling that talented women may not be considered for these positions.
Foot Locker Canada Becomes Official Partner of NBA
The NBA and Foot Locker Canada announced a multiyear marketing partnership making the global retailer an Official Partner of the NBA in Canada. The retailer also expanded its relationship with the NBA in the U.S.
With the popularity of the NBA is rising in Canada and seven Canadian players having been drafted into the NBA in the past three years, the NBA and Footlocker partnered on the first NBA Canada series at the beginning of the 2012-13 season. The series included preseason games in Montreal and Winnipeg.
This partnership will grow basketball and engage fans by participating in league events held in Canada and marquee NBA events throughout the season.
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NFL Is The New National Pastime
Based on the latest numbers from Nielsen Media Research, the NFL accounts for 30 of the 31 most-watched shows since Labor Day, with 20 games having been watched by 25 million viewers, surpassing only eight games last season with that high amount of viewers.
The numbers show that Americans have been enjoying the comfort of being able to watch games on their own schedule, making NFL games most suitable for television.
To read more and see viewership numbers, click here.
Tech Gifts For Sports Fans
Finding the perfect gift for the sports fan in your life can sometimes be difficult, but SportTechie has gathered a top 10 list to make your holiday gift shopping easier.
The top 5 gifts are:
To view the full list visit SportTechie here.