Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: Location Based Services Strive To Make Baseball Better For FansSports Networker

Top Menu

Location Based Services Strive To Make Baseball Better For Fans

Utilizes Location Based ServicesLocation based services have been steadily making their way into the marketing world.  This offseason, Major League Baseball will test a feature of its At The Ballpark app, which will use bluetooth technology to allow fan’s mobile devices to connect with sensors around the ballpark. Marketing-savvy teams will easily find this technology beneficial.

Location Based Services help aid in marketing to MLB fans

Often times users are overwhelmed with “in your face” advertisements in which they have no control over.  Fans at a baseball game, or any sports event for that matter, do not want to be constantly bombarded with ads that they have no interest in.

Luckily for the fans, location based services are here to help.

These services utilize bluetooth low energy technology to connect with a fan’s mobile device.  The reason for this is to allow fans to discover park amenities, learn some team or facility history, and be rewarded with some great location-based deals.

The At The Ballpark app runs in the background of a fan’s phone.  When the owner of the phone is in the vicinity, say five or 10 feet of the team store, they may be given a special offer for 20% off.  Because the app knows the location of its user, advertisements are catered specifically to fan’s interests.

Where Can You Expect Location Based Services?

The Mets will reportedly be the first team to utilize the beacons (placed around the stadium) and location based services.  This means when a fan walks past the original Mets Home Run Apple, the app will be able to notify the phone’s user that the history of the Apple is available for viewing.

Also, the more a fan uses the app, the more the offers will become tailored to their interests.  It will act as a loyalty program of sorts. At The Ballpark allows users to keep track of games they’ve attended, explore stadium features, watch video and check-in for deals.

Potential teams will want to tiptoe into location based services though, as they are used to aggregate information.  This can be a potential privacy issue to fans if parks and teams choose to use too much information.  Adam Ritter, senior VP-wireless at MLB Advanced Media, voiced his concern:

“Because this is a new technology, we’re going to want to think hard about how much information we’re going to aggregate,”

As of now, the features are being tested utilizing Apple’s iBeacon.  There’s no need to worry though, an Android version is sure to follow.  What do you think of this type of marketing and advertising?  Are location based services the future of the industry? Let us know in the comments!

Check out this video on At The Ballpark’s new features:

Photo credit –

, , , , , , , , , ,

24 Responses to Location Based Services Strive To Make Baseball Better For Fans

  1. テーラードジャケット 新作 November 24, 2013 at 8:31 pm #

    I am extremely inspired with your writing talents as well as with the structure on your blog.

    Is that this a paid subject or did you modify it yourself?
    Either way stay up the excellent high quality writing, it is uncommon to peer a nice weblog like this one today..

  2. 超安 クラッチバッグ 最安値 November 25, 2013 at 12:50 am #

    Way cool! Some very valid points! I appreciate you penning
    this post and also the rest of the website is
    extremely good.

  3. Billige moncler jakker til kvinder December 2, 2013 at 6:24 pm #

    I am curious to find out what blog platform you have been working with?
    I’m experiencing some small security problems with my
    latest site and I’d like to find something more safeguarded.
    Do you have any solutions?

  4. 公式 ステンカラージャケット 直営 December 19, 2013 at 1:19 am #

    I every time spent my half an hour to read this weblog’s articles or reviews every day along with a cup of coffee.

  5. online discount January 7, 2014 at 7:23 pm #

    Good post. I learn something totally new and challenging on websites I stumbleupon everyday.
    It’s always interesting to read through articles
    from other writers and use something from other web sites.

  6. Normally I don’t read article on blogs, however
    I wish to say that this write-up very compelled
    me to try and do it! Your writing taste has been surprised me.

    Thanks, very great post.

  7. Play The Game Baseball January 31, 2014 at 3:27 am #

    We provide professional for proper management for Play Base Ball Games, Play The Game Baseball and Play To Win Prizes.

  8. Win Prizes Free January 31, 2014 at 3:29 am #

    We are internationally recognized for our exceptional Vegas Hotels, Win Prizes and Win Prizes Free with best price guarantee.

  9. 高品質 トートバッグ April 5, 2014 at 7:05 pm #

    An impressive share! I’ve just forwarded this onto a co-worker who has been conducting a little homework on this.
    And he in fact bought me breakfast because I stumbled upon it for
    him… lol. So allow me to reword this…. Thanks for the
    meal!! But yeah, thanks for spending the time to talk about
    this issue here on your web page.

  10. Corrine June 16, 2014 at 6:47 am #

    When considering tooth whitening products, it’s always wise to count
    the tooth whitening cost involved. A good smile earns a number of compliments, makes us feel nice aboout ourselves and brighten others’ days.
    This is a lightweight, compact-sized microwave oven designed
    to be used on small desks.

  11. Iva June 23, 2014 at 10:37 am #

    You will need to do some research online to
    find the product that suits you. This article was prepared
    by Wolfgang Hofbauer on behalf of Cosmetic &
    Laser Dentistry Centre ( ). First, the peroxide taste is quite strong and the winter mint flavoring cannot fully mask it.

  12. nike blazer high vintage nd July 4, 2014 at 10:54 am #

    I simply couldn’t leave your site prior to suggesting that I really loved the standard info an individual supply
    in your guests? Is gonna be again regularly in order
    to investigate cross-check new posts

  13. Carol July 4, 2014 at 6:45 pm #

    A healthy mouth and a beautiful smile can only be gained from a thorough dental care.
    00) for whitening and maintenance, and a
    very lovely, Color Your Smile Lighted Lip Gloss ($38.
    You require just a smile to warm the heart of the people around you and
    form a great rapport and relaztion with them.

  14. There’s certainly a great deal to find out about this issue.
    I really like all of the points you have made.

  15. EDWIN GOLF エドウィンゴルフ August 11, 2014 at 6:36 am #

    I’ve been surfing online more than 3 hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my view, if all site owners and bloggers made good content as you did, the web will be a lot more useful than
    ever before.

  16. Tooth Whitening August 17, 2014 at 6:13 pm #

    I do agree with all of the ideas you have introduced for your post.
    They are very convincing and can certainly work.

    Nonetheless, the posts are too brief for newbies. May just
    you please lengthen them a little from next time? Thank you for the post.

  17. Hi! I could have sworn I’ve been to this blog before but after going through a few of the articles I realized it’s new to
    me. Regardless, I’m certainly pleased I found it and I’ll be bookmarking it and checking back regularly!

  18. I will immediately seize your rss feed as I can’t in finding your e-mail subscription link or newsletter service.

    Do you have any? Please allow me understand so that I
    could subscribe. Thanks.

  19. prada プラダ sa a September 23, 2014 at 6:46 am #

    Woah! I’m really digging the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s
    challenging to get that “perfect balance” between usability
    and visual appearance. I must say you’ve done a excellent
    job with this. Also, the blog loads extremely fast for me on Safari.
    Superb Blog!

  20. 非常にメンズファッション 長袖 September 25, 2014 at 8:59 am #

    I constantly spent my half an hour to read this web site’s content all the time
    along with a mug of coffee.

  21. hermes エルメス その他 September 28, 2014 at 2:47 pm #

    I couldn’t refrain from commenting. Perfectly written!

  22. Meta Search Engine April 27, 2015 at 12:17 am #

    Oh my goodness! Impressive article dude! Thanks, However I
    am going through troubles with your RSS. I don’t understand the reason why I cannot subscribe to it.

    Is there anyone else getting identical RSS issues? Anybody who knows
    the solution can you kindly respond? Thanx!!

  23. Mathias February 6, 2016 at 2:41 pm #

    OOTB integrations with game engines like Unity and Unreal are giving desogners
    a head start!

  24. apple watch sweepstakes April 1, 2016 at 6:13 am #

    yyou are truky a jst right webmaster. The web site loading speed is incredible.
    It sseems that you are dong any distinctive trick. In addition, The contents are
    masterwork. you’ve dkne a wonderful joob in this matter!

Leave a Reply

Website Managed by T3 CONNECT