Top Menu

Sports Social Media: Euro Football Study in China

sports social mediaChina currently has the largest population in the world with more than 1.2 billion people and 15.6 million of them are active social media users when it comes to European Football.

These are huge numbers and a recent study by Mailman Group on sports social media titled Red Card takes a look at the relationship between China, sports social media and European Football.

The study focuses on many different things such as: methodology, official presence, engagement, localization, team popularity and more.

The slideshow style presentation tackles a number of topics using facts and figures researched by the group.

Some of the more interesting facts included the teams with the most popularity, which included Barcelona, Manchester United and Real Madrid – some of the more popular teams in Euro football – and what motivated Chinese fans to watch football most.

You wouldn’t be surprised to see superstar players top the list, but other interesting facts such as: ranking in the league, the club’s history, friends and family and even visits to China made the cut.

Some of the other key findings include:

  • 40% of fans follow a club because of a specific celebrity player, not the club’s history
  • Tencent users will retweet 8 times more often than comment.
  • As follower numbers grow, a page’s engagement rate decreases.
  • Approximately 30% of Chinese social media football fans are female

Mailman Group has clearly put a ton of time, effort and research into this study and it makes for a very interesting read, especially with China being such a powerhouse from a population standpoint.

If a team, franchise or sport can win over the Chinese market place, they can most certainly increase their financial income greatly, which is not a bad strategy in my opinion.

European football certainly has a presence in China and it only seems to be increasing, which is a very good sign for the sport as a whole, but more so for the Euro leagues and their continued popularity dominance of the sport.

Photo Credit: www.campaignasia.com

Latest Posts by Bryan Mcwilliam

One of the toughest and most intimidating parts of the sports writing process – especially for a new writer – can be the interview. How do you get the interview you want? Who do you contact in order to get this interview? What questions are okay to ask in this interview? Do you conduct interviews…

A number of people ask me every day if it’s difficult to be a sports journalist and my response is usually the same: “It’s not difficult to write a story, it’s difficult to get one published.” Getting your sports articles published can be nerve-wrecking and a real pain in the butt to say the least,…

journalism jobs

From sports business to sports media to sports technology and sports sponsorship, all of these fields fall under sports journalism jobs, which require a canvas in which to draft your words and voice an opinion when you’re a journalist. No matter what sector of the sports world you cover, you’ll need to become familiar with several…

sports jobs

Sports Media The Aaron Hernandez Murder Case Former New England Patriots tight end Aaron Hernandez was charged with first-degree murder in the death of 27-year old Odin Lloyd, a semi-pro football player. Hernandez was also charged with one count of carrying a firearm without a license, two counts of possession of a large capacity firearm…

sports social media

The San Francisco Giants have put themselves at the forefront of the sports social media scene with the recent addition of a sports social media cafe inside AT&T Park. The Giants made the addition less than two weeks ago behind the centerfield wall in Peet’s Coffee. The cafe is one of a kind in MLB…

sports technology

Yahoo Inc. has purchased Bignoggins Productions for an undiscosed amount according to a report. The purchase of the small mobile applications company is one of several that CEO Marissa Meyer has completed since taking over more then a year ago. The investment is a small one compared to Yahoo’s purchase of Tumblr – which cost…

sports social media

Yes, you read the headline correctly. Three sisters from Nebraska recently used sports social media to help them develop notoriety while storming onto the field of a College World Series baseball game. Sisters Kayleigh, Emily and Torrie Hill of Omaha tweeted that they had a plan to run onto the field of the game and…

sports media

On Wednesday, former New England Patriots tight end Aaron Hernandez was charged with first-degree murder in the death of 27-year old Odin Lloyd, a semi-pro football player. Hernandez was also charged with one count of carrying a firearm without a license, two counts of possession of a large capacity firearm and two counts of posession…

sports business

The Chicago Blackhawks are the Stanley Cup champions, after beating the Boston Bruins on Monday. The Hawks won their fifth Stanley Cup in franchise history and their second in the last four seasons. The Windy City representatives rode a dominating regular season into the playoffs and – aside from having some trouble with the Red…

sports jobs

Sports Business Yahoo Named Founding Partner at Levi’s Stadium The San Francisco 49ers have partnered with Yahoo in a deal with the team’s new stadium in the Silicon Valley. The agreement will allow fans to upload photos to Flickr – which is owned by Yahoo – during the game as well as allow fans to…

, , , ,

4 Responses to Sports Social Media: Euro Football Study in China

  1. Thomas March 6, 2013 at 11:44 am #

    Nice article, extremely interesting stuff. You spelled monstrous wrong though. Might want to fix that.

  2. Harrison March 6, 2013 at 8:13 pm #

    Surprised to not see Liverpool included in the list. I know they have a massive Asian following, with even dedicated Twitter feeds to certain east Asian countries. I know they chose to deviate from their norm and do an American pre-season tour instead of their normal Asian pre-season tour, and I wonder if that affected their standing with Chinese fans (since they appear to be focusing on the short term with club support more)

Trackbacks/Pingbacks

  1. Sports Social Media: Euro Football Study in China | Social Media and it's importance on Football | Scoop.it - March 14, 2013

    […] China currently has the largest population in the world and 15.6 million of them are active sports social media users when it comes to European Football.  […]

  2. Sports Social Media: Euro Football Study in China | Bryan Mcwilliam - March 14, 2013

    […] Published Link: http://www.sportsnetworker.com/2013/03/06/sports-social-media-euro-football-study-in-china/ […]

Leave a Reply