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Social Media In Sports: Ravens Ray Lewis Has A Huge Klout Score

Ray LewisRay Lewis’ play on the field is coming to an end, as he’s set to retire following Super Bowl XLVII, but his Klout score and social media in sports presence off the field is likely to remain high for quite some time.

There’s a lengthy formula to determine your Klout score; the San Francisco-based company uses an algorithm to figure out one’s social media Klout.

The company examines data such as retweets on Twitter, mentions/wall posts on Facebook, Wikipedia entries, and other factors.

Additionally, it then determines a Klout score between 1-100, with Lewis’ Klout coming at 84. The Bartow, Fla. native outscores the likes of teammate Ray Rice and San Francisco 49er quarterback, Colin Kapernick.

Of the players set to compete in Super Bowl XLVII, Lewis leads all in Klout.

Social Media In Sports — Ray Lewis Has Some Klout


Photo Credit: Nick Wass/AP

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