Be it from loyal fans or playoff bandwagoners many of the remaining teams have strong online presences, but how do the teams stack up in terms of social media involvement?
MLB Playoffs: Comparing the Matchups via Social Media
Oakland Athletics vs. Detroit Tigers
- Pennant Chase Growth: 59,970 followers on August 15
— Oakland Athletics (@Athletics) October 6, 2012
- Pennant Chase Growth: 138,012 followers on August 15
— Detroit Tigers (@tigers) October 5, 2012
- Talking about: 83,934
- Talking about: 178, 048
Analysis: Despite calling Oakland home since 1968, the Athletics have the least amount of Twitter followers on this list. Detroit more than doubles Oakland’s total, but the A’s have seen a 17% follower spike since August 15. If Oakland can take down the Tigers in this series, that number will increase exponentially as more and more fans jump aboard. At the same time, Detroit more than triples Oakland in Facebook presence, but the difference in people talking about the two teams doesn’t accurately reflect this. The A’s have a chance to be America’s social media sweetheart very quickly.
Cincinnati Reds vs. San Francisco Giants
- Pennant Chase Growth: 123,669 followers on August 15
“There is nothing better than me trying to figure out how to kick your butt and you trying to figure out how to kick mine.” – Dusty Baker
— Reds (@Reds) October 6, 2012
- Pennant Chase Growth: 287,298 followers on August 15
We will be judging photos on creativity and unique placement of hat…..It’s #OrangeOctober
— San Francisco Giants (@SFGiants) October 5, 2012
- Talking about: 91,015
- Talking about: 173,318
Analysis: Despite only being a 20 minute drive from each other, Oakland and San Francisco residents clearly aren’t on the same page with tech savvyness. While Oakland did win its matchup earlier, they’d be no match for San Francisco, which sports the second-most Facebook likes and Twitter followers on this list. Also no match? Cincinnati. (Though, props to the Reds for garnering 609,110 Facebook likes.)
New York Yankees vs. Baltimore Orioles
- Pennant Chase Growth: 690,391 followers on August 15
Is it Sunday yet? #27andCounting
— New York Yankees (@Yankees) October 4, 2012
- Pennant Chase Growth: 68,273 on August 15
THE ORIOLES WIN! In 1st ever Wild Card game, the O’s beat the Rangers 5-1! We’re coming home to face NY in the ALDS! #BUCKleUp Baltimore!
— Baltimore Orioles (@Orioles) October 6, 2012
- Talking about: 424,636
- Talking about: 81,614/77,229
Analysis: There’s just no comparison here. With New York gaining social media traction from fans across the country, you can literally combine the Baltimore Orioles and the Texas Rangers’ Facebook and Twitter likes and followers and it won’t come close to how many Facebook likes the Yankees have.
Washington Nationals vs. St. Louis Cardinals
Nationals Twitter: 76,068 followers
- Pennant Chase Growth: 64,899 followers on August 15
— Washington Nationals (@Nationals) October 3, 2012
Cardinals Twitter: 183,440 followers
- Pennant Chase Growth: 165,055 followers on August 15
— St. Louis Cardinals (@Cardinals) October 6, 2012
- Talking about: 38,004
Cardinals Facebook: 1,322,808 likes
- Talking about: 138,994
Analysis: Yes, the Nationals have awesome hashtags such as October#Natitude, #AdaMVP, #CyGio, and #HarpeROY, but its tough to compete with a rabid fan base thirsty for World Series title No. 11. The Cardinals have nearly seven times as many likes on Facebook, to boot. The Nationals have years ahead to catch up, especially with a younger-generation fan base interested in seeing Bryce Harper and Stephen Strasburg, but right now it’s all St. Louis.