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The Top News In #Sportsbiz – 08.20.12 – 08.27.12

The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns

Sports Business

Lance Armstrong Gives Up Fight Against USADA Charges

Lance ArmstrongLance Armstrong is giving up his fight against the latest wave of charges by the U.S. Anti-Doping Agency , which will likely rule that the seven-time Tour de France winner should be banned from cycling for life and stripped of his titles.Armstrong, who never tested positive during his career, has denied using performance-enhancing drugs. Before retiring last year, the cyclist won the sport’s ultimate contest from 1999 to 2005.

“There comes a point in every man’s life when he has to say, ‘Enough is enough.’ For me, that time is now,” Armstrong said in a statement released on his website. “I have been dealing with claims that I cheated and had an unfair advantage in winning my seven Tours since 1999. The toll this has taken on my family and my work for our foundation and on me leads me to where I am today — finished with this nonsense.”

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Best Quarterbacks For Your Buck

The NFL road hasn’t been an entirely smooth one for Miami Dolphins quarterback Matt Moore.

Originally signed as an undrafted free agent by the Cowboys out of Oregon State in 2007, Moore was waived near the end of his first training camp. Picked up by the Carolina Panthers, he spent three of the next four years sharing playing time with the likes of Vinny Testeverde, Jake Delhomme and Jimmy Clausen (Moore missed the entire 2008 season with a broken left fibula).

But the 2011 season brought Moore his real first chance. With the Panthers clearing room for top draft pick Cam Newton, Moore signed with Miami, where he started 13 games, the most of his career. While he didn’t quite set the league on fire, Moore’s  2,497 passing yards, 16 touchdown passes and solid 87.1 quarterback rating won him the honor of team MVP.

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Sports Networking

Los Angeles Sports/Entertainment Career Fair (Sept. 18)

Staples CenterAre you looking to break into the Sports & Entertainemnt Industry? Do you just need the opportunity to get face to face with the right company? Here is your chance! The Los Angeles Sparks and STAPLES Center want to invite you to our 2012 Sports & Entertainment Career Fair.

Finally, this is your chance to get face to face with some of the top sports organizations and entertainment businesses located in California. All businesses will be looking for highly motivated people for internships, part-time and full-time employment.

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How To Plan A Sports Networking Event

Sports NetworkingAttending sports networking events has been a hobby of mine ever since I realized that I wanted to work in sports. There is something about connecting with like-minded peers that gets me excited about my future in this business. As much as I enjoy seeing sports business professionals speak and beginning relationships with passionate people, I never really thought much about all the hard work that goes into planning a networking event.

That was until I decided to put together a gathering of my own in one of the most popular sports capitals in the world, New York. Below are the basic steps I followed in order to plan an event from start to finish:

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Sports Marketing

Luck Is Behind RGIII In Marketing, And That’s Fine With Him

Andrew Luck In one area, and one area alone, Andrew Luck has lagged badly behind Washington’s Robert Griffin III. And he’s done so quite willingly. While RGIII is already a marketing star who’s done TV spots for Subway, adidas and others, Luck has done very little, and certainly nothing of a national TV scope.

Understand, there is no right or wrong way to do this. Indy fans will surely say, “See, our guy understands he hasn’t done anything yet on an NFL field and is concentrating solely on football.” Washington fans will surely say, “Our guy is an electric presence and everything he’s done has been before the start of training camp.”

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SE Asian Brands Zero In On English Premier League

Mister Potato Telecommunications company Telekom Malaysia last year signed a five-year sponsorship deal with football club Manchester United to become its “integrated telecommunications partner”, becoming one of a growing number of Southeast Asian companies looking to the English Premier League for brand building.

Another company, Malaysian snack brand Mister Potato, signed up as the official snacking partner for Manchester United. Then there is Thailand’s Singha beer, which has a sponsorship deal with Chelsea and Manchester United.

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Sports Sponsorship

Jon Jones Uses ‘Law Of Attraction’ To Sign Big Nike Deal

Jon  JonesUltimate Fighting Championship light heavyweight champ Jon Jones is considered one of the world’s top mixed martial artists. At 25, he is also arguably one of the most accomplished in the sport’s short history. After signing a worldwide sponsorship deal with Nike, the world’s leading sports apparel and equipment company, Jones could well become the global face of the sport.

“The Nike deal means a lot to me,” Jones told “It symbolizes something that I have been picturing forever. I preach about the law of attraction all the time and how if you focus on something and you apply yourself, if you do all the necessary steps and believe in it wholeheartedly, it can come to you.

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MasterCard Becomes Brazilian National Team Sponsor

MasterCardMastercard has signed a new deal with the Brazilian Football Confederation (CBF) to become an official sponsor of the Brazilian national soccer side. The global agreement, which runs until January 2020, covers all CBF managed teams, including the men’s and women’s sides and the under-20 and under-17 youth squads.

MasterCard will be designated as the exclusive payment services provider of the most successful national team in world soccer and have access to branding rights, the team, matches, ticket pre-sales, and a range of other benefits.

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Sports Sales

NBA To Create Ticketing Supersite With TicketMaster

NBA TicketsThe rise of secondary ticket sellers such as StubHub has become a thorn to sports franchises in recent years. The NBA has taken action to regain control of the marketplace by joining with Ticketmaster to create a super site for teams to sell tickets and their fans to resell them.

The league announced the partnership Monday as a one-stop shopping source for fans seeking various ticket options. The new site will be launched in October. The Miami Heat has already been utilizing Ticketmaster as their primary ticket seller as well as for the Heat TicketExchange that enables season-ticket holders to peddle their tickets.

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Sports Sales Combine – Hosted By San Diego Padres (Sept. 14/15)

San Diego PadresThis is your chance to be discovered by the pros! The Sport Sales Combine heads to the West Coast and attendance is a must for anyone interested in beginning a career in sports sales! The Sport Sales Combine is designed for those looking to develop their sales skills and land a ticket sales position in professional sports.

Hosted by MLB’s San Diego Padres, this innovative sales training experience combines real life experience with career development opportunities, making it a truly unique opportunity to showcase your skills to hiring managers.

Combine trainees are engaged in an authentic sales training environment working with professional team sales leaders. Representatives from the Padres and other MLB, NFL, NBA, NHL teams as well sport properties looking to expand their sales staff will be scouting the event and conducting on site interviews for hires!

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Sports Social Media

University Of Kentucky, Louisville Monitor Athletes’ Tweets

Student athletes at the University of Kentucky and most at the University of Louisville surrender their online privacy to their coaches under a social media monitoring system used by both schools, as well as others across the country.

As a condition of participating in sports, the schools require athletes to agree to monitoring software being placed on their social media accounts. This software emails alerts to coaches whenever athletes use a word that could embarrass the student, the university or tarnish their images on services such as Twitter, Facebook, YouTube and MySpace.

The University of Louisville flags 406 words or slang expressions that have to do with drugs, sex, or alcohol. The University of Kentucky flags a similar number, of which 370 are sports agents’ names.

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12 Sports Twitter Accounts With A Shocking Number Of Fake Followers

Cristiano RonaldoTwitter has become one of the most powerful tools available for athletes, sports teams and leagues to connect with fans, improve their marketability and shape public perception. A single tweet sent out to millions of followers can become an instant viral hit or offer unprecedented access to the rarified air of pro sports. But how much online influence do teams and athletes really have, and how many of those followers are actually bogus accounts?

A new tool called Fakers from the London-based social media management company StatusPeople analyzes a sample of anyone’s Twitter account to identify fake and inactive followers.

Sports Media

Time Warner Last Major Provider Still Not Part Of NFL Network

Time WarnerLast Friday, Cablevision started beaming the NFL Network to about half its three million subscribers. The subscriber’s deal leaves Time Warner Cable as the last major cable operator to not carry the NFL Network. Time Warner Cable executives have viewed the channel as too costly and believed that whatever value it has rests entirely in the N.F.L. games it carries, not in its other programming.

“Unfortunately, we’re nowhere with them,” said Steve Bornstein, president of the NFL Network. “We’ve had no productive conversations with them in months.” He said the Cablevision deal “certainly isolates” Time Warner, but he did not sound hopeful that it would restart negotiations.

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Brent Musburger Signs Contract Extension With ESPN

Brent MusburgerBrent Musburger will continue to be one of the faces of college football for the near future after the veteran broadcaster signed a new multi-year extension with ESPN. According to USA Today, the deal would keep Musburger, 73, on the air for the next two years.

Musburger will continue his role as play-by-play commentator for ESPN/ABC, where he has been a part of the network’s “Saturday Night Football” series since 2006.

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Sports Technology

How Technology Will Evolve By 2016 Olympics

Rio 2016The 2012 London Olympic Games provided one of the most connected global experiences ever. Myriad streams of content were available on TV and online, not to mention on multiple devices, including smartphones, tablets and desktop computers.But the world isn’t finished innovating and creating new ways to enhance the viewing experience for future large-scale sporting events, such as the Olympics and the World Cup.

In the past, TV networks covering the Olympics delivered only prime-time evening coverage of what happened that day, with taped highlights of various events tightly packaged into several hours of programming. That approach changed dramatically with the 2008 Beijing Olympics when NBCUniversal, the provider of Olympics coverage for American audiences, offered not only hours of TV and cable coverage but also thousands of hours of coverage online at

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Bloomberg Sports Takes Teams, Fans Into The Future

Bloomberg SportsTwo years after launch, Bloomberg Sports is rapidly expanding its offering of data-driven technology tools, signaling the growing demand for advanced analytics by fans and teams alike as the digital capability to deliver such content matures.

The company released an enhanced package of tools for fantasy football players, called Decision Maker 2012, earlier this month. Also this month, it partnered with the Los Angeles Angels baseball team to bring the total number of MLB franchises using its products to 25. In September, it will launch its first soccer product in the United Kingdom. The number of professional baseball players using its personalized analytics tablet app is steadily increasing. And in July, it partnered with the global sports and media giant IMG to help expand into the international market.

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Sports Jobs

3 Keys To Winning A Job In The Competitive World Of #Sportsbiz

#sportsbizIf you want to work in sports, you better be ready to compete. Because like Vince Lombardi once said, “The most competitive games draw the most competitive men,” the sports business world is exactly that.

To compete — and win a job — in the highly-competitive sportsbiz landscape, I’ve outlined three keys that will empower you and help you reach your goal.

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Roger Goodell OK With Replacement Referees

Replacement Referees NFL Commissioner Roger Goodell says possibly using replacement referees for regular-season games is worthwhile to ensure long-term improvements to officiating. The league and the NFL Referees Assn. have yet to reach an agreement, and Goodell acknowledged Thursday that time was running out to make the regular officials available for the openers.

“We’re anxious to get a deal done, but it has to get done that it’s going to help us for the long term,” Goodell said. “It’s not a short-term issue.”

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