Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: Sports Marketers Need To Understand The Human Nature Of Spectators | Sports NetworkerSports Networker

Top Menu

Sports Marketers Need To Understand The Human Nature Of Spectators

Guest Post Submitted By Josh Landson

Human nature and its many influences on the field of sports has been the subject of various studies over the last few decades. A fair number of these studies examine how different sports attract people with different sets of psychological traits. For example, football attracts many aggressive players and a sport like shooting attracts those with a keen sense of concentration and patience.

Though the bulk of these studies have been conducted on sports people and the way they play or practice their sport, very few studies have actually delved into the psychological traits of the spectators that different sports attract.

Sports Marketers Have a Lot to Learn

Sports marketers are only slowly warming up to the benefits of researching spectator behavior according to the sports they’re interested in. The ultimate goal of any sports marketer is to attract spectators and consumers. All kinds of sports have a dedicated following of spectators who form a valuable target base for multiple forms of sports marketing and advertising. Where there are dedicated spectators, there’s a lot of potential for sport marketing. Most sports marketers will still be beating around the bush with less than stellar communication till they figure out the psychology and the innate human nature of their target audience, a.k.a the spectator.

It’s true that sports psychologists have been studying the behavior of sportsmen and women for decades. They have almost perfectly mapped all the behavioral traits that one can expect in athletes across any significant sporting event. However, one area they’re still vague about is the mind of the spectator. Human nature suggests that people watch a certain sport and follow it based on their own psychologies. Aggressive people tend to follow contact sports and artistic people usually follow sports that require precision and dexterous skills like Golf. If sports marketers were able to crack the psychology of the audience they’re looking at, they’ve pretty much managed to reach the holy grail of sports marketing.

In order to effectively market a sport, an in-depth knowledge of the mindsets and psychology of its spectators is absolutely essential. Most sports marketers take a very general approach to promoting the sport they specialize in. They wrongly try hard selling the sport instead of trying to come up with smarter pieces of communication that can tug at the roots of the psychological elements that pull spectators to the sport in the first place. An essay titled ‘Human Nature” (read here) discusses these basic elements. Different sports attract people with different qualities and in many cases, human nature leads spectators to watch a certain sport for many of the same reasons that drive sportsmen and women to participate in it.

Sports Marketers Can Benefit Greatly From Human Nature Research

With enough research into a spectators mind, a sports marketer can come up with tailor made communication that spectators will readily identify with. If a strong subconscious connection is made, it’s very simple to attract people to a sport simply based on their psychological traits. Qualities like aggression, IQ, physical strength, dexterity and many other such traits can be used by sports marketers to draw attention, publicity and spectators to their chosen sport. It’s high time sports marketers started picking up this trend and start effectively marketing sports using communication based on studies of spectator psychology and human nature.

Author Bio: Josh enjoys writing and trying to understand the world and us!! Fascinated by humans and the way we tick – he is currently looking at the ideas published by biologist Jeremy Griffith – his rational, biological explanation of men and their human nature is incredible!

Latest Posts by Sports Networker Guest Author

Guest post by Jenna Smith Sports marketing is one of the most successful ways to bring in business and capture a casual passerby’s eye. You need only look at how popular and anticipated the commercials for The Big Game (that football one that people go crazy over but we can’t say the name of because…

Guest Post Submitted by Chris McKenzie There’s been one too many Billy Bean’s to mention in this article. You know; the “great” players at younger/inexperienced levels that never “make it” in the big leagues. Half a season of poor performances later and he’s not the only one looking debauched; you mis-represented your client. Sure, there…

Guest Post Written By Anna Hicks Are you thinking of a career in sports medicine? Sports medicine is a large field that has many specialties. In general, someone who specializes in sports medicine is going to help people improve or sustain their physical fitness. This can apply not only to athletes, but to people who…

The best thing about social media platforms like Twitter is that followers can stay connected with the people, topics and events that matter most to them. There are a number of top female tennis players who regularly update their fans with their itinerary, matches, travels, thoughts, rants and more. Of course, these tweets also include…

Guest Post Submitted By Josh Landson Human nature and its many influences on the field of sports has been the subject of various studies over the last few decades. A fair number of these studies examine how different sports attract people with different sets of psychological traits. For example, football attracts many aggressive players and…

Guest post submitted by Jake Roberts There is no doubt that the Internet, and social networking in particular, has resulted in many positive changes in martial arts today. However, it is important to remember that social networking did not start with Facebook and LinkedIn. Martial artists have been avid users of the Internet almost since its…

Guest Post submitted by Anna Hicks Social media has made it easier for fans to follow favorite lacrosse players from the top National College Athletic Association (NCAA) Divisions into professional league play. Many of the best players to ever hold lacrosse shafts maintain active Twitter accounts. The tweets that are sent can be informative, insightful and often really…

Sponsored Article by Tara Jackson As Sports Management becomes more complicated and more commercial, the demand for highly educated management is increasing. The sports industry now generates over $400 billion per year in the United States alone. Sports MS & MBA programs include either a Master in Science or a Masters of Business Administration in Sports Management. These…

, , ,

11 Responses to Sports Marketers Need To Understand The Human Nature Of Spectators

  1. January 31, 2014 at 9:45 am #

    The green cheap home improvement ideas paper files tagged with red tags,
    clerks who sit in front of the Century 16 movie theatre early Friday during the showing of a
    movie at the in Aurora, Colo.

  2. Norwex February 2, 2014 at 1:01 am #

    You can also get a lot of positive user reviews and comments.
    But if you don t have the time to practicing what you learned from these
    videos your progress as a guitar artists also.
    For instance, if this will be you first time learning
    about playing the guitar and their positive reputation grows with each player.
    One other benefit to being able to play the internet marketing blog chords
    with the right timing and strumming.

  3. red cross cna Training tampa August 13, 2014 at 10:44 pm #

    The duration of CNA classes is between six to 12 weeks.
    Becoming a Certified Nurse Aide, or CNA as it is commonly known, is a rewarding career
    choice that will provide unlimited experiences
    to you in the health career field. Compare to other education programs, CNA training lasts quite shortly – from 6-12 weeks.

  4. Home Improvement Savannah GA August 31, 2014 at 10:31 pm #

    Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News?

    I’ve been trying for a while but I never seem to get there!

  5. Edith September 8, 2014 at 2:58 am #

    If you are prone to blisters, then taping your feet in troublesome areas with zinc
    oxide tape is advisable. Doing these physical exercises will help reduce your cravings and the stress associated
    with them by refocusing your consideration on the breathing
    exercise, not your cravings. Boxing exercise in intervals
    and with high intensity is the key to lightening fast results.

  6. devoutless September 11, 2014 at 10:28 pm #

    Not having the correct knowledge can limit your ability towards
    reaching your goals. To be able to be in a kickboxing class in Elmhurst, NY and know
    that you are accomplishing many different aspects of life is just amazing.
    Their club provides a huge state of the art equipment, saunas, masseurs, nutritionists, beauty therapists and the
    best personal training programs which will help you to get the best out of them.

  7. treadclimber September 12, 2014 at 10:33 am #

    The system’s production of pertinent data and clear performance measurements
    enables operators to run their business efficiently and plan strategically.
    Aikido focuses on realizing synchronization between ‘ki’ (spirit) and ‘tai’ (the body).

    Get ready to become fit and have an amazing immune system that will make sure
    your visits to the doctor cue to illnesses are reduced significantly.

  8. open subtitles September 28, 2014 at 12:58 am #

    There’s definately a lot to find out about this issue.

    I love all the points you have made.

  9. check this site out October 6, 2014 at 5:11 am #

    What’s up to all, how is everything, I think every one is
    getting more from this website, and your views are nice designed for new visitors.

  10. fishing boats August 11, 2018 at 4:52 am #

    I don’t commonly comment but I gotta state regards for the post on this perfect one :D.

  11. Nishu Chauhan December 17, 2018 at 10:40 pm #

    What’s up everyone, it’s my first visit at this web site, and paragraph is really fruitful for me, keep up posting these posts.

Leave a Reply

Website Managed by T3 CONNECT