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Sports Marketers Need To Understand The Human Nature Of Spectators

Guest Post Submitted By Josh Landson Human nature and its many influences on the field of sports has been the subject of various studies over the last few decades. A fair number of these studies examine how different sports attract people with different sets of psychological traits. For example, football attracts many aggressive players and…

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Super Bowl vs. UEFA Champions League

The NFL is doing well. The most recent edition of the Super Bowl (Super Bowl XLV) holds the record for total number of U.S. viewers, attracting an average audience of 111 million viewers, making it the most viewed television broadcast of any kind in U.S. history. However, the growth of its European equivalent, the UEFA…

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How to Get Super Bowl Famous Without Getting Your Ads Aired

Year after year, one of the regularly covered aspects of the Super Bowl is the high price of purchasing a 30-second commercial during the game. Reports state companies are paying about $2.8 million to briefly expose their brand to the estimated 100 million people who will watch this year’s Super Bowl. That is a slight…

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