Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: A Basketball Coach's Guide to Search Engine Optimization | Sports NetworkerSports Networker

Top Menu

A Basketball Coach’s Guide to Search Engine Optimization

Guest post by Dmitriy Gamarnik

Basketball coaches know that many factors go into winning a game before it is even played. The same principles can be applied to a search engine optimization strategy.

Homework: A well-coached team knows the other team better than that team knows itself and it starts with watching game film. Coaches don’t overlook anything when they are examining film and neither should anyone who is developing a search engine optimization marketing strategy.

Basketball: When studying game film coaches have a list of questions to help evaluate all factors of a team including:

Offense: How many half court sets do they run? Are they a fast break team?

Defensive: Do they play man or zone defensive? Who are their best defenders & rebounders?

Players: Who are their best players and role players? Who are their worst free throw shooters?

SEO: When beginning an SEO strategy the research is critical to a having a strong and successful campaign. Having a list of question to answer can really help the strategy to get off on the right path.

Target Audience: The first step before keyword research is identifying the target audience. Try to be specific by defining their sex, age, location, and language. Most importantly find out about their needs and interests.

Keyword Research: After the audience is identified, it is time to conduct the keyword research. Determine and target keywords that are relevant to what your service or product can provide.  Afterwards, start placing relevant keywords into categories based on how your site might be sectioned or on the audience needs.

Competitors: The easiest way to do this is by taking your categories which you identified during your keyword research and insert them into Google’s, Bing’s, or Yahoo’s search box and see who pops up. For each competitor answer these questions:

  • What is their page rank?
  • Which organic keywords do they rank for?
  • Who is linking to them?
  • What does their site structure look like?

Strategy: Only when every question is answered on a coach’s list do they begin to develop a game strategy. The same approach should be taken with a SEO strategy.

Basketball: From the opening tip, the game plan should have detailed plays ready for every situation. Coaching is similar to a chess game and staying a couple moves ahead of the other coach is crucial.

SEO: Like a basketball coach, the SEO strategy should take in all the information found during the research.  Here are some things to consider:

One-Site Strategy: There are several files and meta-tags that are needed to create the foundation for an SEO campaign.

  • Title Tags – Describes to the search engine what the page is about
  • Sitemap – File that ensures each page on the website is indexed and found by search engines
  • Robot.txt file – Tells search engines which pages can and cannot be indexed

Link Building Strategy: This can be the most important and laboring part of an SEO campaign. The competitor research will get you started by giving you a good idea of possible websites you can get links from. You can also get an understanding of the topics your community finds interesting.

Social Media Strategy: A social media strategy uses popular sites like Facebook, Twitter, and Digg for the purpose of community engagement and brand development. Each social website should have its own strategy with specific goals of what you are trying to get accomplished.

Dmitriy Gamarnik is a marketing analyst with Blue Fountain Media. When he is not writing you can find him back in his home town of Plainsboro, New Jersey coaching basketball.





Latest Posts by Lewis Howes

The type guide of the Modern Language Association is often used in forms compiled by academics and professionals inside liberal arts areas or the humanities. MLA – style now is easier and more to-the-level than different types of quotation; it functions not long in- text details and an alphabetical report on solutions linked in the…

Edit Article Howto Be Considered A Salesman that is Wonderful Sales can be an art. Component aggressive, element inactive, if you balance the marketing and charm of a great salesman, you’ll be able to market ketchup popsicles to some girl in bright gloves to the 4th of September (although something marginally more practical is recommended).

Long skirts are advanced wonderful and ideal for preserving you cool through the hot summer temperatures. It’s outdated significant therefore it doesnt appear strict although, to mix them with all the right-top or plain boring. Watch all 9 photos Take a look at which type of top matches which prolonged dress!

You realize anything about is a destination for a begin, check that in case you want to write and sell Ebooks online, picking a subject. Some Guide writers are Professionals around the subject they write about, some are with the niche at minimum just acquainted. If you should be merely acquainted with a subject,…

Guest article by Oscar Ugaz. His view that an important part of the future will be in the hands of mathematicians and statisticians. And the reaction it received from more traditionally placed ‘experts’. Connect with Oscar on Linkedin and follow on Twitter. A few weeks ago, I was invited to participate in a round table…

 The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Eagles’ Michael Vick launches sports clothing line Philadelphia Eagles quarterback Michael Vick is launching a sports clothing line called V7 that will be sold exclusively at East Coast sporting goods chain Modell’s. The…

Sponsored Post by Brian Collin The NFL has decided to release its All-22 film to the general public for the 2012 season. An invaluable tool for football coaches, the All-22 film does exactly what its name implies – allow viewers to see all 22 players on every play. The tape, which has been dubbed as the…

Guest post submitted by Lucas Biebelberg Today, one of the greatest sports agents in history, Leigh Steinberg, was incredibly gracious in allowing me to interview him for Sports Networker. Leigh is the founder and CEO of Steinberg Sports & Entertainment, and has represented athletes such as Steve Young, Troy Aikman, Warren Moon, Bruce Smith, Ben Roethlisberger,…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike and O2 launch sports loyalty scheme Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner….

A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…


15 Responses to A Basketball Coach’s Guide to Search Engine Optimization

  1. Big Drop Inc February 6, 2014 at 12:46 pm #

    Hi there just wanted to give you a quick heads up.
    The textt in your ost seem to be running off the screen in Chrome.
    I’m not sure if this is a format issue or something to do with internet browser compatibility but I
    thought I’d post to let you know. The style and design look
    great though! Hope you get the issue fixed soon. Cheers

  2. Big Drop Inc February 7, 2014 at 12:57 pm #

    Hi there! I simply would like to offer you a huge thumbs up for the great
    info you’ve got here on this post. I am coming back to your web
    sitye for more soon.

  3. Avis de mistral Télécharger May 6, 2014 at 3:46 am #

    Having read this I thought it was very enlightening.
    I appreciate you spending some time and effort to put this article together.
    I once again find myself personally spending way too much time both reading and posting comments.
    But so what, it was still worthwhile!

  4. Télécharger The Monuments Men Gratuit May 16, 2014 at 8:10 am #

    I think the admin of this website is actually working hard for his web site, since here every material is quality based material.

  5. August 21, 2014 at 7:11 am #

    Нi therе i am kavin, its mу first time to commenting anyplace,
    ԝhen i read thiѕ pice οf writing i thߋught i cοuld also makе comment due to this goօd article.

  6. cincinnati bengals September 3, 2014 at 4:42 am #

    I’m excited to discover this web site. I need to to thank you for ones time just for this fantastic read!!
    I definitely really liked every little bit of it and I
    have you saved as a favorite to check out new information on your website.

  7. decker electric September 3, 2014 at 5:28 am #

    Hello there! Would you mind if I share your blog with my myspace group?

    There’s a lot of folks that I think would really
    enjoy your content. Please let me know. Thanks

  8. divers supply September 10, 2014 at 9:44 pm #

    It’s impressive that you are getting thoughts from this post as well as from our argument made at this time.

  9. abc family September 10, 2014 at 10:09 pm #

    May I simply just say what a comfort to uncover somebody
    who actually knows what they’re talking about online.
    You certainly know how to bring a problem to light and make it important.
    A lot more people should check this out and understand this side of your story.
    It’s surprising you aren’t more popular because you surely have the

  10. drain punch September 10, 2014 at 10:38 pm #

    Magnificent beat ! I wish to apprentice while you amend your site, how can i subscribe for a weblog
    site? The account helped me a acceptable deal. I have been tiny bit acquainted of this your broadcast provided bright clear idea

  11. friendly atheist September 12, 2014 at 1:28 pm #

    I do not even understand how I finished up right here, but
    I thought this submit was once good. I don’t realize who you might be but certainly you’re going to a famous blogger
    in the event you are not already. Cheers!

  12. blaine wa September 20, 2014 at 6:06 pm #

    When some one searches for his necessary thing, so he/she needs to be available that in detail, therefore that thing is maintained
    over here.

  13. emerged unscathed September 20, 2014 at 6:15 pm #

    I’m not that much of a internet reader to be honest but your blogs really nice, keep it up!
    I’ll go ahead and bookmark your website to come back down the road.
    Many thanks

  14. I Origins Télécharger September 23, 2014 at 12:27 am #

    Hi there, just became alert to your blog through Google,
    and found that it is truly informative. I am going to watch out for brussels.
    I’ll be grateful if you continue this in future.
    A lot of people will be benefited from your writing. Cheers!

  15. Purva Between The Parks October 2, 2014 at 1:38 am #

    I aam suree this piece of writing has touched
    all the internet people, its really really fastidious piece of writing on building
    up new website.

Leave a Reply

Website Managed by T3 CONNECT