It came as no surprise to learn that adidas and the University of Central Florida ended their eight-year $3 million marketing relationship five years early, last month. In what seemed to be a case of miscommunication and disagreement over whether UCF basketball player Marcus Jordan could wear his father Michael’s signature Nike shoes during Knights’…
Tag Archives | Sports Sponsorships
Sports Business Weekly Buzz
ESPN 3D to show soccer, football, more Sports broadcasting will enter a new dimension in 2010…the third dimension, as ESPN will unveil the industry’s first 3-D network. ESPN 3D will showcase a minimum of 85 live sporting events during its first year beginning June 11 with the first 2010 FIFA World Cup match, featuring South…
Will Social Media Become Ambush Marketing’s Favorite New Ammo?
As we turn the page and look ahead to 2010, let us address a topic most marketers have a strong opinion on: ambush. Whether you believe ambush marketing of official events is creative and cost-efficient or an unethical and illegal mortal marketing sin, the fact is 2010 will see more of it than many marketers…
Sports Business Weekly Buzz
TV Revs: ’09 Down 22%, Rise Predicted in ’10 By Wayne Friedman BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion. The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s…
Sports Business Weekly Buzz
72% Of Advertisers See More Digital Spending In 2010 By Erik Sass A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Along with the good news for digital media, the survey (which focused on…
Sports Business Weekly Buzz
Gatorade Drops Tiger (the Drink) By Kenneth Hein After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months. (www.adweek.com)
Sports Business Weekly Buzz
Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach By Joe Mandese The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever. Philadelphia-based Comcast…
7 Social Media Tips for Sponsorship Sales
Marketers, and especially sports marketers, in my opinion are vastly more educated in social media than the majority of other professions. 99% of the talk about social media, however, is on how it can be used to market to consumers. Are there social media tips and tricks sponsorship pros can use to better support their…
How is Your Sponsorship Program?
Perception is reality I am told and recently sports sponsorship has taken it on the chin. Do we need to rehabilitate our image and if so, how? Some have suggested we should change the terms we use to describe our practice. Is this managing perception or folding in the face of uninformed critics? Jason…
Endorsements 2 Point 0
Most amateur athletes have recurring dreams about that future big payday. They assume that the money will start pouring in once they sign a contract with a professional organization in a large American sports league. For many, that day never comes. For those who do “go pro” they will quickly realize that the first contract…
Need A Sports Sponsor? Find Success With SponsorPitch.com
Are you looking for a sponsor but are finding it harder to get funding because sponsors are cutting budgets and “spending smarter”? If so, SponsorPitch.com is your answer. Properties are fighting harder for sponsorships and looking for every edge they can get in reaching decision-makers. Luckily for us SponsorPitch is a company that provides a…
From The Basement to Madison Ave: Sports Sponsorships Success
Getting “In” The Sports Industry: How hard is it to start off as a one man sponsorship shop working from your basement, to ending up with an office next to some of the Fortune 500 in NYC?