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The Power of Social Media in Grass Roots Sports

Written by in Social Media in Sports

The opportunities social media provides to pro sports teams and athletes are well documented, but I feel social media also provides massive opportunities for amateur and semi-pro teams.

A lot of the conversation around sports and social media focuses on the idea that teams already have a massive following they can just tap into This isn’t often the case for grass roots teams though, many teams need to build their followings up from scratch and social media is a great way to do this. However, in order for social media to be successful it must be approached in the right way.

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Creating Brand Advocates Through Word of Mouth

Written by in Sports Marketing

This is another side to Social Media that is often overlooked, when organisations plan their online approach yet can be as important, if not more so than having a Facebook/Twitter page.

A old approach that has taken on a new meaning and been opened up by social media is creating brand advocates and generating positive ‘Word of Mouth’. This is important because you as a brand can only generate a certain amount of trust in what you say to people.

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PGA misses PR Opportunity with Fans

Written by in Social Media in Sports

A couple of weeks ago I was faced with a challenge unlike anything I’d experienced in the last few years while attending the Professional Golf Association’s premier event – the PGA Championship — at the beautiful Whistling Straights golf course in Kohler, Wis. I went to the tourney as a fan, not as a member of the media, which limited my communication throughout the day.

According to PGA rules, I was not allowed to bring a phone or mobile device of any kind (which in my case, are one in the same) into the venue. I could deal with having to silence my phone, but to be removed from social media and email was trying for someone who depends on those tools to run and monitor a publicity business.

After all, I was pretty excited about the prospects of how I could monitor other holes from my iPhone – the PGA touted its apps like few other organizations do. But they weren’t app-licable to me. I was there.

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Recap: Social Media Basketball

Written by in Social Media in Sports

A couple of months ago, NYC-based social media agency Carrot Creative challenged the agency I work for, VaynerMedia to a game of basketball. “Hey @vaynermedia,” they tweeted, “Since our comps are the 2 best Sports Social Media Shops It is time to battle it out on the Basketball court! #challenge.” Of course, we accepted the challenge and played the game. VaynerMedia won, 61-41.

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A Twitter Guide to the 2010-11 NFL Season

Written by in Social Media in Sports

The 2010 NFL season is quickly approaching. The preseason is already under way, and the regular season begins on Thursday, September 9th, with the Minnesota Vikings visiting the New Orleans Saints in a rematch of last year’s NFC Championship game. I love baseball and I’m a huge basketball fan as well. In fact, I really enjoy watching most sports. But there’s nothing like sitting on your couch on a Sunday afternoon with a couple of buddies, and a table full of junk food and beer, and watching nine straight hours of hard-hitting football.

So, why am I writing this article? Why a Twitter Guide? Twitter has become the best platform for up-to-the minute news and analysis in most arenas. If you want to stay on top of… anything you care about, Twitter is the place to do it (especially with “fast follow”). I’ll list a number of my favorite NFL-related accounts with a brief reason as to why they’re worth following. Enjoy!

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Interview with Tyler Johnson

Written by in Sports Networking

Tyler has written a number of articles for SportsNetworker over the last year including the Top 100 Ways to use Social Media in Sports and the influence of LinkedIn Groups. We wanted to take a deeper look at how he personally uses social media and how it pertains to the sports industry on a daily basis.

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Sports Clubs, Do You Know Your Audience?

Written by in Social Media in Sports

(This is a guest post by Daniel McLaren)

When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark.

But is this the right audience for your team?

Taking a step back from the technology and looking at who your target audience is and where they hanging out is the first step that any organization should take. You may be surprised with the results and it will certainly impact on your plans.

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Pro-Athlete Bloggers

Written by in Social Media in Sports

One of the first posts I ever wrote for SportsNetworker was about Gilbert Arenas, the true pioneer of the social media space for professional athletes. Shaq gets the credit for being the one who led the way, because of his use of Twitter, but Gilbert was in the space first. And Gilbert was a blogger! Forget Shaq writing 140-character tweets in 2008, Gilbert was writing blog posts that consisted of hundreds if not thousands of words… two years earlier!

Anyway, this post is not about Shaq or Gilbert Arenas or anyone you’ve likely heard of before. This post is about Swedish professional golfer Alex Noren and minor league baseball player Matt Antonelli. Why? They’re both professional athletes and outstanding bloggers. We focus so much on Facebook & Twitter as the tools athletes should be utilizing, but let’s not forget the power of the blog.

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Twitter Sports Marketing Guide

Written by in Social Media in Sports

Introducing Sports Networker’s exclusive Twitter sports marketing guide, where we have analyzed the top twitter users in sports and created tried and true tips on how teams are marketing their team to interact and build a relationship with their fans to create some of the highest follower lists on Twitter

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Landing a Job in Sports: Job Application Advice

Written by in Sports Jobs

Last week we posted a job description looking for a new community manager for our sites. The response was overwhelming and we received many amazing resumes and applications. The top 10 were invited to participate in the next stage of the search by submitting video posts explaining why they wanted the job. The videos showed clearly why these candidates made the top 10 cut to begin with. They are dedicated and passionate, something we value a lot for our company.

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Hockey Nets Food Across Canada

Written by in Uncategorized

Communication student Richard Loat has decided to embark on a journey across Canada to play ball hockey while raising money for local food banks along the way. The event, dubbed Five Hole for Food in honor of the most glorious way to score a goal in hockey, is fueled by sponsors Molson Canadian, Boston Pizza, and Marketwire, along with support from teams in the National Hockey League, American Hockey League, Canadian Hockey League and the East Coast Hockey League, and has relied solely on social media networks such as Twitter, Facebook, and Youtube to promote the event.

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The Nets’ Blueprint Wall: Extending the Story

Written by in Sports Marketing

Just before July 1, the Nets began to unveil a 225 foot x 95 foot painted sign on the side of a building at 34th Street & 8th Avenue in midtown Manhattan. The wall features prominent images of the Nets’ new owner, 6’8″ Russian billionaire Mikhail Prokhorov, and part owner & hip-hop legend, Jay-Z. Above their faces is the phrase, “The Blueprint for Greatness.” The Nets feel strongly about the direction their team is heading, and the wall is a tribute to the positive growth this organization continues to make.

The wall is part of an aggressive marketing campaign (along with several major digital and print advertisements), placed within walking distance of New York Penn Station, a major hub for the Nets moving forward. They will move to Newark for the next two seasons, at least, and then permanently to Brooklyn. Many, many Nets fans will pass through Penn Station in the years to come.

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