Twitter has been a popular tool for sports networks such as ESPN, typically being used to drive fan engagement. In a somewhat parallel move, Fox Sports has recently partnered with Facebook for similar reasons. Their aim: to bring real-time Facebook streams to the sidelines. Fox Sports and Facebook Debut Partnership With Facebook frequently seeing user…
Tag Archives | Social Media in Sports
The Top News In #Sportsbiz – 09.16.13 – 09.23.13
This week’s top news in the #SportsBiz includes Orlando City Soccer eyeing a spot in Major League Soccer. Other news includes Fox holding a Super Bowl ad contest, fantasy sports proving to be a viable business, Toyota and NASCAR holding a tweet race, and Manchester United cashing in on sponsorships. Read on. Sports Jobs Orlando…
Was The NASCAR Sprint Cup Persuaded By Twitter Outcry?
NASCAR has continued to prove its excellence in the social media game. The final race for the Chase was held at Richmond International Raceway and many believe tampering was involved. In light of the situation – and perhaps fan outcry on Twitter – NASCAR added a 13th spot in a 12 car Chase for the Sprint…
The Top News In #Sportsbiz – 09.09.13 – 09.16.13
Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business. Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium. Read on for more. Sports Technology IBM uses analytics to…
The Top News In #Sportsbiz – 09.02.13 – 09.09.13
This week’s Top News In #Sportsbiz includes the NFL RedZone as a perk for “The Membership Club” and the Jacksonville Jaguars creating “Stand United Fridays” to engage fans. Other news includes the Galaxy Gear being pre loaded with MyFitnessApp, Beaver Stadium attendance dropping, and MLB teams trash talking on Twitter. Get in and get your…
The Top News in #Sportsbiz – 08.26.13 – 09.02.13
Top news in the #sportsbiz this week includes Wayin helping the St. Louis Rams connect with fans. Other news includes “The Meeting 9” offering action sports networking, ESPN facing anti-bundling questions, the NFL pressuring ESPN to back out of the “Frontline” documentary and AT&T promoting and protecting its sponsorship deals. Read on to get your…
3 Ways Sports And Social Media Build Fan Loyalty
Social media has become a trend in the sports world that is sure to stick around for a while. Because of this, teams are planning social media suites into new stadium plans, they’re creating team voices and they are added social media to their business plans. In return, fans are expecting more from their favorite…
The Top News in #Sportsbiz – 08.19.13 – 08.26.13
There is a lot of great news coming from the world of #sportsbiz this week. On top, Twitter advertising partnerships may be where the sports business world is headed. In other news, the Dodgers’ win streak leads to a local business boom, how the US open will be utilizing more technology this year, the healthy…
Social Media Wall At US Open Among Newest Social Projects In Sports
If seeing your tweets on a small screen isn’t enough for you, perhaps the US Open of Tennis has just the thing: a giant social media wall 50 wide by eight feet tall. So get ready to hashtag #usopen with your clever thoughts and ideas. Fans everywhere are eager for more social media interaction, and…
Hendrick Motorsports And The Digital Dashboard Blueprint
Hendrick Motorsports may be one step ahead in the social media game. By utilizing their “digital dashboard”, they are able to reach fans better than ever. Not only that, but they are leveraging its use to procure and promote new sponsorships. The team believes that what they are doing with social media can be a…
The Top News In #Sportsbiz – 06.17.13 – 06.24.13
Sports Business Yahoo Named Founding Partner at Levi’s Stadium The San Francisco 49ers have partnered with Yahoo in a deal with the team’s new stadium in the Silicon Valley. The agreement will allow fans to upload photos to Flickr – which is owned by Yahoo – during the game as well as allow fans to…
How Sports Teams Can Start Using Hashtags on Facebook
Facebook just announced the rolling out of their newest feature: hashtags. While hashtags are not a new concept in the world of social media, their functionality on Facebook should be something exciting for brands – and in particular for sports teams. It’s Already Intuitive Sports fans that love to converse about their teams and chat…