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What Happens in Vegas, Starts with Social Media

shaqTrue to the social-media savvy, NBA All-Star’s form, Shaquille O’Neal’s two-day stay in Vegas tipped off with on-the-street giveaways as a part of an all-night social media blitz that took place to launch the weekend’s enlyten events.

Digital Royalty planned the first-ever progressive tweet-up, known as a Tweethop. It’s a mixture between a Tweetup, a meeting between Twitter acquaintances, and club hopping with Hip hop dancers in town. The Hip hop squad handed out enlyten product samples throughout the evening in some of the trendiest clubs along the strip. The entire event was planned via social media.

Watch how it all went down during this video, and see Shaq dance…


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4 Responses to What Happens in Vegas, Starts with Social Media

  1. Jamie Favreau August 10, 2009 at 1:28 pm #

    Go Shaq Go! Nice planning and great use of social networking!

  2. Amy Martin August 10, 2009 at 1:30 pm #

    Thanks, Jamie. We’re all about having fun, letting personalities shine and living the brand.

  3. Lewis Howes August 10, 2009 at 1:48 pm #

    You are a great example of using social media to test and try something new… and succeed at it in a BIG way! Keep crushing it Amy

  4. David Siteman Garland August 11, 2009 at 3:02 pm #

    Great stuff, Amy. Especially the point of non-traditional PR working. Say bye-bye to the traditional press release or is that crazy talk?

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