Say what you want about how athletes use social media marketing, but it’s an extension of their personal brand, both on and off the field. In this short-attention span world, we can learn a lot from athletes as they continue to connect with their fans through fresh content and unique programs. Athletes that continue to lead…
Tag Archives | professional athlete branding
Athlete Branding & Owning a Domain Name
Why an athlete should care about their domain name and personal brand. As long as domain names have been around, professional athlete domain names have been valued property by domain speculators (domainers), cyber squatters, and sports fans. If you do a whois search for most professional athletes, no matter what the sport, chances are that…
Where To Find Sports Domain Names
The domain name industry has come a long way in the last 20 years. In the early 1990s, an individual needed to write in and request a domain name and there was a limit of five names. A few years later, Network Solutions came on the scene and you could register a domain name, but…
Professional Athlete Branding with Amy Martin
Let’s face it. Many big time athletes are starting to build and expand their brand to new audiences by connecting with fans on social networks. Shaq and Lance Armstrong are two all-stars who are using Twitter and Facebook and seeing great results. They are doing a fantastic job, but a lot of it has to…