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Lessons We Can Learn from the Dallas Cowboys

On August 26th, I drove over two hours in my 14-year old car with over 240,000 miles on it (yes, it’s a Honda) on my almost-yearly trek, to attend my beloved Dallas Cowboys training camp at River Ridge Field in Oxnard, CA. Except for the fans who stay at the Marriott Residence Inn next door, the rest of us park in a half dirt/half mud parking lot that really should only allow dune buggies and 4-wheelers.

We all pay $10.00 for a parking space and while we’re watching our Cowboys train, a big truck maneuvers through the “parking lot,” row by row, to water down the dirt and mud which sprays that same dirt and mud all over the cars and trucks. The water truck does not just give a mere sprinkling; it’s like the force escaping from a fire hydrant. But, it’s all part of the fan experience.

Anyway, for 9:15 a.m. practice, I stood at the 50-yard line, behind the fence that surrounds the entire field. Official-looking city volunteers with official-looking badges manage the crowd and exchange friendly banter. I was amidst hundreds of other fans, some highly annoying in their fan-like behavior. One fan screams over and over at the top of her lungs, “Miles, I love you Miles.” I overheard comments from those around her to the effect of, “maybe she’ll lose her voice…” Oh well, every fan exhibits their affection in their own personal style – she provided some laughs and entertainment along the way. For the most part, Cowboys fans are good-natured, friendly, non-violent fans.

As I watched the 3:15 p.m. practice drills from the end zone, I observed a few lessons we can all take to heart:

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Chinese Athletic Brand Makes Sponsorship Splash

We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.

Top Chinese Athletic Brand Signs NBA’s Evan Turner

For years, we’ve been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven’t talked as much about Chinese shoe companies getting into this country.

That’s about to change. CNBC has exclusively learned that Li-Ning, China’s top athletic brand, has signed Evan Turner, the No. 2 pick in this year’s NBA Draft to a multi-year deal that will make him the face of the brand.

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Interception

According to Wikipedia, “an interception is a very specialized move that occurs when a quarterback’s pass is caught by a player on the opposing team. This leads to an immediate change of possession during the play: the defender who caught the ball immediately assumes the role of the offense and attempts to move the ball as far towards the opposing goal as possible. Following the stoppage of play, if the interceptor retained possession of the ball, their team takes over possession at the spot where he was downed.”

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A Twitter Guide to the 2010-11 NFL Season

The 2010 NFL season is quickly approaching. The preseason is already under way, and the regular season begins on Thursday, September 9th, with the Minnesota Vikings visiting the New Orleans Saints in a rematch of last year’s NFC Championship game. I love baseball and I’m a huge basketball fan as well. In fact, I really enjoy watching most sports. But there’s nothing like sitting on your couch on a Sunday afternoon with a couple of buddies, and a table full of junk food and beer, and watching nine straight hours of hard-hitting football.

So, why am I writing this article? Why a Twitter Guide? Twitter has become the best platform for up-to-the minute news and analysis in most arenas. If you want to stay on top of… anything you care about, Twitter is the place to do it (especially with “fast follow”). I’ll list a number of my favorite NFL-related accounts with a brief reason as to why they’re worth following. Enjoy!

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Baseball Fans Sidetracked

While Major League Baseball diehards were tuned into each of their favorite teams’ games during everything from LeBron-athon to World Cup soccer, and especially their all-star game, it wasn’t easy for it to hold the attention of the masses according to W. Scott Bailey in the San Antonio Business Journal.

It was reported that Major League Baseball’s All-Star Game, broadcast by FOX, received a 7.5 Nielsen rating which makes it as the least watched Midsummer Classic in history.

My initial thought as we head toward the start of National Football League training camps: is there any sport or off-season activity that would distract NFL fans from their season?

Is baseball officially not America’s Pastime anymore? We’ve long heard that professional baseball television ratings pale compared to the NFL and even the NBA, much of the latter which is broadcast on cable outlets. But a scripted special about where an NBA free agent is going to play next and – soccer?

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The Rooney Rule

According to Wikipedia, “The Rooney Rule, established in 2003, requires National Football league teams to interview minority candidates for head coaching and senior football operations opportunities. The rule is named for Dan Rooney, the owner of the Pittsburgh Steelers and the chairman of the league’s diversity committee, and indirectly the Rooney family in general, due to the Steelers’ long history of giving African Americans opportunities to serve in team leadership roles. It is often cited as an example of affirmative action.”

Those are the facts in a nutshell. The opinions and results, however, are steeped in controversy and conjecture. Any potential NFL coach is groomed and prepared with years of hands-on training and development, progressing from a supporting role to head coach. Coaches are chosen based on character, commitment, work ethic, leadership and motivational skills, and of course the ability to create winning football teams.

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Wonderlic Test vs. a Player’s True Potential

At every scouting combine, the Wonderlic Test is given to would-be NFL players. Is this test really just a basic intelligence test and does a players potential depend on the results? 50= highest possible score, superior intelligence 21= average intelligence 14= equivalent to unskilled worker Below 14= moron Let’s take a few quarterback examples from…

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Open Letter to NFL Draftees

(This is a guest article by Wesley Mallette) Gentlemen, It’s almost here.  Big weekend. Life-changing weekend for you and your families. You are going to hear a lot of things throughout the course of the next several days leading up to the draft, straight through the completion of your first season. Sometime between Thursday and…

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How the NFL Labor Negotiations Impacts Your Sports Career

(This is a guest article by Jason Kobeda) No matter what sport you’re aspiring to work in, it’s time to focus one eye on the business developments brewing in the National Football League. The policies and court proceedings currently under review have the ability to influence sports business as a whole and more importantly, thousands…

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Interview with Tom Kansaro, NFL

Do you ever wonder who is responsible for all the communications between players and coaches on the sideline and in the press box? What about the stadium video board and all of the stadiums sound systems? Tom Kansaro is one of 32 people across the NFL who handles this massive job. Check out his interview…

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Life After Football: What comes next?

Super Bowl XLIV is a mere memory now. Faint echoes of “Who Dat” ring in our ears. We’ve seen a Brees blow through and we’ve seen the burning Bush. For fans, the season is over and we’re wondering what to do on Sunday afternoons. We could relive the season by watching games of our favorite…

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Interview with Joe Fonzi, Sports Broadcaster

This week Matt Crevin from Voice of the Box interviews Joe Fonzi. Joe is one of the top sports broadcasters in the state of California. He shares how he broke into sports and broadcasting as well as provides details on his tips to success.

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