We always say we want to work for a company in the sports industry. And we spend a lot of time trying to figure out how to get our foot in the door at those companies, send them our resume and portfolio, network with those that may already work there. Or we could just use our own…
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Chinese Athletic Brand Makes Sponsorship Splash
We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.
Top Chinese Athletic Brand Signs NBA’s Evan Turner
For years, we’ve been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven’t talked as much about Chinese shoe companies getting into this country.
That’s about to change. CNBC has exclusively learned that Li-Ning, China’s top athletic brand, has signed Evan Turner, the No. 2 pick in this year’s NBA Draft to a multi-year deal that will make him the face of the brand.