The NHL’s Winter Classic series has a short, yet storied six year history. In years past, the event has been worthy of great promotions and marketing efforts. This year will be no different. As the rivalry between the Toronto Maple Leafs and the Detroit Red Wings gets a Winter Classic makeover, HBO cameras will be…
Tag Archives | hockey
NHL Is Thriving, Especially In Canada
The NHL has hit pay-dirt in its new broadcasting rights deal. Rogers Communications and the National Hockey League have come to terms on a 12 year, $5.2 billion contract. Rogers Communications is Canada’s dynamic communications and media company. In a move to strengthen its sports presence, Rogers has recently purchased a 75% stake in professional sports…
The Top News In #Sportsbiz – 11.04.13 – 11.11.13
In this week’s top news from the #SportsBiz, the NFL and its controversies remain a popular topic, but business continues as usual. Other stories include an app released by the International Olympic Committee, YouTube agrees to stream NBA D-League games, NHL fans seeing a hike in ticket prices, and people turning fantasy sports into a six…
Los Angeles Kings Market Strategy Utilizes ‘Commonality’
In a market that is chock-full of history and showtime, the Los Angeles Kings have tried for years to create their own following. The Lakers, Clippers, and Dodgers ran the Los Angeles scene. Meanwhile, the Kings were trying to desperately find a way to fill the Staples Center and build a fan base. Gretzky brought…
The Top News In #Sportsbiz – 10.14.13 – 10.21.13
Top news in the #SportsBiz this week features Formula E and their plan to market to youths. Other news includes Taco Bell and the NBA going social, Mexico’s soccer conundrum, a street soccer TV series from Xbox, and the NHL’s strong ticket sales. For all your #SportsBiz news, read on! Sports Marketing Formula E markets…
Sports And Health Reach Confluence In Pittsburgh
The Allegheny, Monongahela and Ohio Rivers no longer create the only confluence in Pittsburgh. That’s right, sports and health are partnering to create their own, equally important confluence in the city of steel. Sports and Health partner in Pittsburgh Hospital systems in Pittsburgh, such as UPMC, are finding it increasingly beneficial to partner with sports…
The Top News In #Sportsbiz – 09.09.13 – 09.16.13
Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business. Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium. Read on for more. Sports Technology IBM uses analytics to…
Citi Makes Moves To Win Over Boston
This January, Fenway Park will once again become ice laden for fans and sports teams alike. “Frozen Fenway” is a two-week series of ice skating events that will include four college hockey games. A difference for this year is visitors will see the addition of Citi as the event’s title sponsor. Frozen Fenway began back in…
Revenue Sharing: Can the NHL Support it?
The NHL has come a long way since its early years with only six teams. It has become one of the largest and most talented leagues in all of sports. With this growth, came the introduction of numerous expansion teams popping up all over Canada and the United States. Some of these teams have proven…
NHL Facebook Analysis: ‘Like’ Standings
All 30 NHL teams maintain Facebook pages that gives them a platform to announce news, encourage discussion, occasionally hold competitions and generally attempt to create a fan community. Every team maintains their Facebook presence in a slightly different way, and every team seems to place a different value on Facebook’s role in their social strategy….
Sports Social Media: Shnarped Hockey App
Have you ever dreamed of giving a fist bump or a tap on the shinpads to your favorite hockey players such as Sidney Crosby, Jonathan Quick or Logan Couture after they make a mind-boggling play on the ice via sports social media? Well, that dream is now a reality thanks to the sports social media…
NHL: Young, Rich Superstars
Modern day NHL has developed into a business more focused on dollars and cents, than it is hockey. In the past decade alone, we have seen several lockouts as a result of a couple million dollars. Both players and owners have become so engulfed in greed that they forget how lucky they are to be…