Communication student Richard Loat has decided to embark on a journey across Canada to play ball hockey while raising money for local food banks along the way. The event, dubbed Five Hole for Food in honor of the most glorious way to score a goal in hockey, is fueled by sponsors Molson Canadian, Boston Pizza, and Marketwire, along with support from teams in the National Hockey League, American Hockey League, Canadian Hockey League and the East Coast Hockey League, and has relied solely on social media networks such as Twitter, Facebook, and Youtube to promote the event.
Search results for "communication"
Resources for Athletes
Pro athletes always seem to have an abundance of resources at their disposal; whether they need to make a cross country move, assess their personality and skill level, get their financial picture in order, or simply find a post-sports career job or business. A multitude of businesses clamor for the athletes’ attention but which ones can they trust? I found two businesses that really put their heart and soul into helping pro athletes manage their career and life.
Crossing the Baseline: Social Media Changing Tennis
(This is a guest article by Aaress Lawless) The legacy of the sport of tennis lies steeped in tradition. From the pristine lawns of Wimbledon to the earth of Roland Garros, tennis’ past has governed the game of the present. Change is slow, the old ways are revered, and unlike other sports, tennis has evolved…
All About Sports Agents
The role and compensation of a sports agent is often misunderstood by the public. A sports agent’s job is to market the athlete or the products associated with that athlete to promote the athletes career. The agent works to negotiate contracts that are in the best interest of the athlete. What we don’t see is…
Open Letter to NFL Draftees
(This is a guest article by Wesley Mallette) Gentlemen, It’s almost here. Big weekend. Life-changing weekend for you and your families. You are going to hear a lot of things throughout the course of the next several days leading up to the draft, straight through the completion of your first season. Sometime between Thursday and…
Interview with Tom Kansaro, NFL
Do you ever wonder who is responsible for all the communications between players and coaches on the sideline and in the press box? What about the stadium video board and all of the stadiums sound systems? Tom Kansaro is one of 32 people across the NFL who handles this massive job. Check out his interview…
Sports Networker – Past Contributing Authors
Steve Richards As the Partner Business Manager at Sports Networker, Steve is responsible for recruiting and supporting partners that are closely aligned with the business goals of Sports Networker. In his role Steve is in contact with advertisers, college program heads, conference organizers and retailers to define which partnership option is best for them. This…
Reputation Management: Athletes Facing Controversy
(This is a guest article by Wesley Mallette) Athletes in trouble. We see it every day in the news and find ourselves wondering aloud, “Wow. Did they really just say/do that?” The vast majority of athletes will face a crisis of some proportion during their career or post-career. How they handle it is everything, and…
adidas + UCF + Marcus Jordan – adidas = ???
It came as no surprise to learn that adidas and the University of Central Florida ended their eight-year $3 million marketing relationship five years early, last month. In what seemed to be a case of miscommunication and disagreement over whether UCF basketball player Marcus Jordan could wear his father Michael’s signature Nike shoes during Knights’…
Sports Business Weekly Buzz
TV Revs: ’09 Down 22%, Rise Predicted in ’10 By Wayne Friedman BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion. The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s…
Sports Business Weekly Buzz
72% Of Advertisers See More Digital Spending In 2010 By Erik Sass A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Along with the good news for digital media, the survey (which focused on…
Sports Business Weekly Buzz
Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach By Joe Mandese The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever. Philadelphia-based Comcast…