Social media can be a beautiful thing for your sports career. Especially when you learn how to leverage it in a way that leads to a job offer from your favorite sports team or sports brand. However, as great as social media is for networking yourself into a cool job, there’s an even more powerful…
Search results for "communication"
How to Use Facebook to Setup a Great Soccer Season
As Labor Day approaches, the Fall soccer season is upon us where nearly nineteen million soccer players will take the field. And for each one of those teams, there is a volunteer soccer coach. One of the major drags of coaching a soccer team is communicating with all the parents and players. While communicating with…
A Sports Brand is More Than a Logo
A brand is so much more than a logo and name and this applies to all organizations, sports or otherwise. One good definition of brand is by best-selling American author and marketer Seth Godin who states: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision…
10 Playbook Secrets for Promotional Sports Writing
Do you want to improve your promotional sports writing skills? Just like a football coach has a playbook that guides the team play-by-play, I’m going to reveal some secrets from my own playbook that will help you vastly improve as a sports promotional writer. Follow these secrets and you’ll move up the field to sports…
Digital Sports Marketing Event in Sydney
On July 12th and 13th some of the biggest names in digital sports marketing will be attending and speaking in Sydney, Australia for the annual Sports Technology Conference. SportsNetworker.com and the SEA has teamed up as a media partner for the event, and I’ll be speaking on personal branding in sports, and leveraging LinkedIn (among…
5 sports marketing lessons from Lady Gaga
Lady Gaga created a phenomenally successful web spectacle for her recent album Born This Way, which was launched on May 23. Utilizing a host of inventive methods, Lady Gaga has leveraged digital marketing and social media to create a deep engagement with her fans and promote and sell her album. It looks like these methods…
Social Media Marketing and Over-Saturation: When is Enough Enough?
Recently I went to China to play beach volleyball. While I was there I noticed the Chinese approach to marketing clothes, products, and services was very aggressive — products and services were constantly ‘in your face’. The supermarkets in particular were particularly fascinating – aisles upon aisles of products and signage,consumers hit with marketing messages…
The Success of World Team Tennis
Sportsnetworker often features stories and posts from the multi-million dollar global sporting industry. The last few entries have looked at massive sporting brands such as the NFL, NBA and Manchester United. There are, however, many successful sporting properties that have carved a niche for themselves– even without big budgets. These properties function not necessarily off…
Sports Industry Insider Interview Series #1: Chris Quinn, Director of Sales with Santa Anita Park
During a recent trip to California, I had the pleasure to meet Chris Quinn, Director of Sales at Santa Anita Park, and took a tour of their spectacular facility. I have to admit I did have a goal or maybe a wish that Zenyatta would be waiting in a stall to greet me, but unfortunately…
How To Slam Dunk Season Ticket Sales During The Off Season
Some teams are knee deep into playoff ticket sales, renewals for next season, and a rush of new season ticket sales to reserve their priority numbers for next season. That’s great! However, this may not be the case for the rest of the teams in the NBA, NHL, or NLL. Great seasons have come to…
The Power of Mobile Marketing for Sports Teams
Mobile marketing is a very powerful tool for sports teams and organizations. It allows them to engage and interact, on a personal level, with their customers (fans), both at the stadium and throughout the season. Additionally, it is a communication medium that is ideal for the sports fan demographic, which is trending young, educated, and…
Sports Professionals: Can You Tell A Story?
Marketing. If you were to look it up in a dictionary, you might find one of the following definitions: The exchange of goods for an agreed sum of money. The commercial processes involved in promoting, selling, and distributing a product or service. The process by which companies determine what products or services may be of…