In full disclosure, VaynerMedia assists the National Hockey League with their online and social media presence. Therefore, to be fair, I will not be assigning the NHL letter grades as I have done for the NBA and the NFL, rather I will leave it to you, the reader, to decide the league’s grade. Please leave…
Archive | Social Media in Sports
Pro Athlete Social Media Endorsements: Bubba Watson
Recently Digital Royalty brought clients Discount Tire and PGA Tour player Bubba Watson together to create a social media endorsement built on natural integration. The results? Positive sentiment, engagement and conversion. Still intrigued? Case studies like the one in the video below will be presented by co-host Digital Royalty at the 2009 Sports Networker Summit…
Social Media Report Card – The NFL
In the second installment of “Social Media Report Card,” we’re talking football. In the past year, the National Football League has certainly engaged in social media, but have they excelled? Last week, I discussed the NBA. I gave them a ‘B,’ even though I felt like they have consistently done the best job of the…
The Power of Social Media Giveaways
“In full disclosure, Jalen Rose is a VaynerMedia client. We are assisting him in growing and diversifying his brand online, primarily through the use of social media.” Yesterday, former 14 year NBA veteran and current ESPN analyst, Jalen Rose, launched a giveaway on Facebook and on Twitter. He will give one winner a signed basketball…
Social Media Report Card – The NBA
Over the next four weeks, I am going to write about the social media presence of the four major sports: the National Basketball Association, the National Football League, the National Hockey League, and Major League Baseball. Over the past year or so, each league has adopted social media in its own way, and each league…
India’s Top Sports Tweeps: Part 1, We The People
(This is a guest article by Anita Lobo) Sports & social media have received a lot of attention worldwide, particularly over the opportunity or threat twitter represents. However, the adoption of twitter by the athletes has been considerably slower in India. This list presents top sports tweeps i.e. the ‘early adopters’ who actively reach out…
Professional Athlete Branding with Amy Martin
Let’s face it. Many big time athletes are starting to build and expand their brand to new audiences by connecting with fans on social networks. Shaq and Lance Armstrong are two all-stars who are using Twitter and Facebook and seeing great results. They are doing a fantastic job, but a lot of it has to…
Interview with NY Times Sports Editor Tom Jolly
I had the pleasure to meet up with Tom Jolly who is senior editor of the NY Times sports section. Needless to say, the NY Times is a huge publication. Funny enough though, they have seen massive growth with their online presence and are starting to see more readers online than offline (more details about…
Sports and Social Media with Jason Peck
Jason Peck is one of the O.G. bloggers who covered sports and social media. Anything athletes, teams, sports professionals and other sports organizations were doing online, Jason was covering. He is someone who inspired me to share my own thoughts about a growing passion of mine over the last year. And a few of his…
How Athletes are Emotionally Abusing Children
(This is another funny guest post by The Virtual Biographer™, Brad Williamson.) Let’s look back – ooooooooooh – 20 years ago when I was a fresh-faced nine year old cutie patootie… I liked: Duck Hunt New Kids On The Block Yoo-Hoo Girbaud And most of all… Nolan Ryan That dude was my personal Jesus. On…
Twitter and Athletes From the Past
(This is a guest article by Milee Karre) Twitter has become one of the biggest outlets for athletes to express their minds about daily experiences, controlling the media, and to interact with fans. As countless have documented many top athletes aren’t just on twitter, but are somewhat consumed by it. That is all fine and…
The Top 100 Sports Tweets
I decided to make this list because it truly combines the two things I’m most passionate about: sports and social media. Plus, I got to spend a bunch of time searching through the tweets of ten of the best sports-related Twitter users. It was tough, and honestly, I could have made a list just of…