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Facebook Partners With SportStream To Become ‘Watercooler’

Facebook and SportStream partnerA battle has raged on between Facebook and Twitter since the second came about.  It seems that there are new social media sites popping up daily, yet many people have remained faithful to the two major social giants.

Facebook has long seemed to have the upper hand on Twitter, except when it comes to sports. Twitter has always been the leader in “My team rules” and “Did you see Lebron sink that bucket?” style shout outs.

In a move to grab some social sports chatter away from Twitter, Facebook has partnered with SportStream to close the gap.

Facebook Hopes To Promote Sports Chatter

Tech Crunch says it best:

The problem is jumbled data. When you write “RG3 touchdown” you mean Robert Griffin the third scored a touchdown for the Washington Redskins NFL football team. Facebook can’t parse that, but SportStream can.


With that, we see Facebook and SportStream forming a strategic partnership.  SportStream is a company that utilizes its patent-pending technology to surface the highest quality tweets, Facebook posts, Instagram media, stats, news and more for every league, game, team and player across sports.

A new partnership means that SportStream can now have access to the Keyword Insights API that anonymously aggregates trends of what Facebook users are privately posting about. They will also have the Public Feed API – a collection of what users are specifically sharing in public posts.

Because so much information can be collected, info graphics can be produced to show anything the world may want to know about sports. Tech Crunch wrote:

It’s now releasing a search interface for these APIs that makes it easy to construct queries like “What part of the country talks about football the most?”, “Do young people chat more about Kobe Bryant or LeBron James”, and “Which home city is talking more about the big Boston Red Sox vs New York Yankees game?” SportStream then visualizes that data with graphs and maps as clips for TV news or embeds for news websites.

Facebook is trying so hard to be something it may not be able to encompass:  a water cooler for sports talk.  None the less, they are trying, and this partnership is the start of that effort.

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