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Find A Job In Sports: Breaking Into The Industry

As you know, trying to find a job in sports is a huge challenge. The demand is high. The opportunities are limited. And the competition is fierce.

According to Sports Business Journal there are 24,000 college students majoring in Sport Management in the United States. Not to mention those pursuing Sports Law, Sport Medicine and Sports Media. Plus the thousands of other students that share the same sports career dream who are majoring in Business, Finance, Journalism, PR, Marketing, Advertising and Communications.

It Seems everyone wants to work in sports, including experienced executives in other industries. There is no doubt sports is one of the toughest industries to break into.

If you really want a career in sports, you need to understand there’s no such thing as “secret strategy” or a “magic bullet.” There are no shortcuts. But there are some answers. Only you can answer them.

Start Here To Find A Job In Sports: Top 10 Questions to Ask Yourself

There are some vital questions to ask yourself so you can find a job in sports

If you truly want to break into the business, start by asking yourself these ten questions:

  1. Which companies do I really want to work for?
  2. What area of the company could I bring the most value?
  3. Who are the executives that hire for those positions?
  4. How do I get relevant experience?
  5. How do I get my foot on the door?
  6. How do I stand out from the competition and position myself as the best candidate?
  7. How do I network effectively?
  8. How do I write a cover letter and resume that gets me the interview?
  9. How do I prepare for the interview?
  10. How do I knock it (the interview) out of the park?

You Control Your Own Destiny

The only person responsible for your sports career is you. Not your friends. Not your parents. Not even your professors. It’s you. You control your own destiny. There are two types of people breaking into sports today:

  • Those who hustle
  • Those with relatives in the business

Figure out which one you are. Most of us have to hustle. You don’t accidentally land a job with your favorite NFL team, or get a great job with a top sports marketing firm. The truth is, breaking into sports happens on purpose.

Take Action!


If you’re feeling frustrated because you don’t know where to begin, you’re not alone! Getting started is one of the biggest hurdles.

The way you get over that hurdle is by taking action. Action is the key to a successful career launch. Anyone can say they’re passionate about sports. But not everyone can turn that passion into a profession. And it all starts with that first step. To help you get started, follow the action items below.


  1. Get a spiral notebook.
  2. On the first page, write down your #1 career goal.
  3. On the next 10 pages, write each of those TEN QUESTIONS at the top of each page. Answer each one.

These action items will establish a solid starting point and help you find a job in sports. In the coming weeks we will discuss various career strategies and tactics that will help you answer those 10 crucial questions.

As always, I’m in your corner! Reach out and I’ll help you any way I can.

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