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Sky Sports Partners With Twitter And Grabyo To Give Fans Live UEFA Clips

Graybo,Twitter, and Sky SportsSky Sports has stepped up their social media game through a partnership with Twitter.  As we have seen, Twitter has been running wild with the idea of creating a social TV world.

In what is dubbed as “Twitter Amplify”, a few of the social site’s media partners include, the PGA Tour, and recently the NFL.  A lot of these partnerships are pushing video content through to the Twitter masses.

Sky Sports is just the latest in the long line of media partners to strive for social TV.

Sky Sports works with Grabyo clip sharing platform

In order to bring UEFA replay clips to Twitter, Sky Sports has starting working with Grabyo.  “Grabyo enables TV viewers to grab a moment they’re watching on TV using their phone, tablet & PC, add a comment and share it across Facebook and Twitter. Grabyo is the ultimate second screen experience.”  Will Neale, the founder of Grabyo gives us a better idea of the company’s aim:

“There’s a lot of second-screen stuff out there at the moment, but it’s very hard to bring to market and costs broadcasters money.  But we can offer a platform to social media teams that want to share their content and it can all be funded by sponsors and advertisers. What we’re doing is giving [broadcasters] more video inventory.”

How Will The Viewer Benefit?


By partnering with Grabyo, Sky Sports will be able to bring fans in-game clips, the best goals, build-up and post-match interviews. This will all be in real-time. These are the features Grabyo has been able to offer Sky Sports:

  • Browser-based interface for broadcasters to flexibly edit and share real-time TV clips.
  • Clips can be previewed and edited before being shared across:
    • Twitter – clips play inline as Twitter cards, without leaving Twitter
    • Facebook – clips play inline in the news feed and/or as a tab on the broadcaster’s Facebook Page
    • Web pages – Grabyo’s gallery is a responsive iFrame which can be embedded in any site
  • Integrated video ad-serving for monetization.

UEFA clips in real-time will surely please Sky Sports fans that consistently tune in to their second screen.  The great thing about these clips is that they play “inline” with Twitter, meaning the videos are viewable right from the application. Neale also explained his excitement with the deal:

“This is so exciting – not only to be working with the most innovative pay-TV broadcaster in the UK and Ireland but also to be showcasing the Grabyo Studio capability for such a high profile format in the UK.  This is an exciting time for broadcasting and we’re delighted to be right at the epicentre of industry innovation. We’re confident that by focusing on building an end-to-end service focused on speed and simplicity, Grabyo will become the platform of choice for TV clip-sharing.”

Sky Sports And Grabyo Are Just The Start of Something Bigger

With Twitter’s list of media partners quickly expanding, it’s only a matter of time before we see a new generation of social TV.  Sky Sports and Grabyo are on the cutting edge of this revolution.  Be on the lookout for live sports clips from Sky Sports via Twitter.

What do you think of the social TV revolution?  Are you tuning on the second screen?

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