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CineSport Proves ‘Content Is King’

Cinesport proves content is king“Content is king” is really what the sports business is about.  CineSport appears to be proving that by launching their new site, appropriately named

In a world with video hungry sports fans, it’s no wonder “the sports section of newspaper websites remains the number one choice for sports news and information”.

Content is king

By launching their new website, CineSport has opened up a whole new portal for national and locally focused sports video highlights.  But what really is CineSport?

It’s simple, CineSport is an innovative web video syndication company that offers sports highlights online and on-demand.

The company produces over 1,200 pieces of original content per month that feature top sports reporters from around the nation.  Traffic and engagement are a top priority within the online sports news community.

CineSport’s new portal allows users to view sports video content from their partners.  A few of these partners include the Boston Globe, Los Angeles Times, St. Louis Post-Dispatch, Philadelphia Inquirer and Daily News, Atlanta Journal Constitution and over 100 others.  Jordan Bick, Senior Vice President of Sales at CineSport, explains the idea behind the new site:

“There is great advertiser demand for a consistent flow of quality original sports video programming to drive consumer engagement. Our unique ability to cover sports from the local up, combined with web and social distribution channels, allows us to provide brands highly targeted content integration opportunities in real-time. is the final piece that brings our offering full circle.” will really focus on the idea of “Content is king”.  The site will strive to make their publishing partner’s videos more easily accessible, which in turn helps to grow their editorial voices.  To further drive the idea, CineSport will also start distributing content through their various social media accounts, bringing the company “full circle”.

Take a look below at CineSport’s “Sizzle Reel” to gain a better understanding of the company.  As a consumer of sports content, where do you go to get your sports news?  Do you agree with “Content is king”?

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