What do vodka and golf have in common? Until today, nothing to my knowledge. However, that changed when Belvedere Vodka signed a sports sponsorship deal to become the official vodka of the PGA of America and the PGA Championship, the golf season’s final Major. “The PGA of America is delighted that Belvedere Vodka will serve…
Archive | March, 2013
March Madness: From Cinderella to Top Dogs
It’s that time of year again, as conference tournaments swing into full-effect and universities and a nation of college basketball fans prepare for March Madness. The NCAA tournament is considered one of the most decorated, competitive and exciting tournaments in all of sports. What makes it so special and exciting? Tradition One-and-done elimination format Upsets/Cinderellas….
Ray Lewis Officially Joins ESPN as NFL Analyst
Just two months after retiring from football, Ray Lewis is back. Except this time, he’s trading in the pads for the suit. On Wednesday, ESPN officially announced that Lewis would join the network as an NFL analyst. The move had been rumored ever since Lewis capped off his career with a Super Bowl win last…
Sports Job Interview with the Managing Director of the Sports Business Entertainment Network – Beth Grupsmith (VIDEO)
Beth Grupsmith has been Managing Director of the Sports Business Education Network (SBEN) since it’s inception in September 2012. Created and funded by the McCormack Foundation, this non-profit organization carries on the tradition of Mark H. McCormack of connecting the sports industry and the classroom. SBEN works with companies, universities and associations in the sports…
MLB Twitter Handles and Follower Counts
If the World Series were won by Twitter followers, the New York Yankees would hold all the titles. Since Twitter’s launch in 2006, the Yankees have always held the top spot. The Phillies are starting to catch up, but they’re still a good 90,000 follows away from surpassing the leader. Philadelphia does, however, have almost…
Newspapers Remain Top Sports News Source for Men
In the day and age of Twitter, online blogs and websites, and cable TV, one traditional news source is remaining steady, and it might surprise you what it is. For male sports fans, newspapers still remain as the go-to news source. In a recent poll, male sports fans ages 18-54, 76% said the sports section…
Sports Social Media: ESPN in the Top Ten
Unless you live under a rock or are you’re some strange visitor from Mars, you’ve probably heard of this little thing called ESPN. The global cable televison network was founded by Bill and Scott Rasmussen and Ed Eagan in 1979 under the direction of CEO and eventual first commissioner of the United States Football League…
The Quiet Truth About NFL Free Agency
On March 12 the NFL will open the stage to its version of some high stakes bidding wars. The new 2013 League Year begins on March 12, and it marks the first day teams are free to begin signing free agents from other teams. Teams, players, agents, fans, and the media look forward to this…
Sports Business: New Channel Launch for ESPN Star Sports
In the world of sports business, ESPN STAR Sports is set to launch a new channel, marketing directly to the Indian sub-continent. The launch keeps in mind the growing need for Indian sports fans and the sports most liked and specific to them. The new channel named STAR Sports 2 will officially launch on March…
The Passing of the Torch: Marketing Joe Flacco as the New Face of the Ravens
Super Bowl MVP and $120 Million Dollar Man! When the final lights shut down (for the second time that evening) at the Superdome in New Orleans the Baltimore Ravens were crowned the Super Bowl Champions. And a curtain was closed on their team. Their franchise player for over the past 15 years Ray Lewis had…
Miami Marlins Offering Buy One, Get One Free Ticket Promotion
In a sign of despearte times in South Florida, the Miami Marlins are having to resort to a ticket promotion most other teams and owners could view as laughable. In order to prevent an embarrassing turnout on opening day, the Marlins are offering a buy one, get one free promotion. Any fan who purchases a ticket to…
Significance and Ramifications of Conference Realignment in College Athletics
Every city and town in the United States possesses its own unique identity, with sports accounting for a large aspect of the culture within various geographical areas across the country. While professional sports league such as the National Football League and the National Basketball League dominate mainly major markets and large cities, college sports—particularly basketball…