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The Top News In #Sportsbiz – 12.03.12 – 12.10.12

SN-Top-News-In-#Sportsbiz-BannerThe Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns

Sports Business

Will #JohnnyFootball Ever Cash In?

Johnny ManzielHe might be Johnny Football, but he’s not allowed to be Johnny Cash. Texas A&M quarterback Johnny Manziel is the favorite to become the first freshman to win the Heisman Trophy on Saturday, but all the fame that comes with college football’s most prestigious award can’t be capitalized on.

It’s an incredible Catch-22 for the kid who wears No. 2. Everyone wants a piece of the cash cow known as “Johnny Football,” which is causing quite a stir. They say history repeats itself, but there’s never quite been a business storylike this one.

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Sports Networking

Essential Resume Tips For Advancing Your Sports Career

Resume TipsDon’t even think about trying to apply for a sports internship or job without a resume. By resume, I mean a typewritten document that tells a potential employer about your educational background, work experience, technical skills, and outside interests.

While a strong reference might be what lands you an interview, your resume is what an employer will look at to judge how qualified you are for a position. Before trying to master interview skills, you must polish your resume and make it stand out from the pile. You can start by following the tips I have outlined below:

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Sports Marketing

10 Must Follow Sports Marketing Blogs

Sports MarketingSo you’re interested in sports marketing and want to allocate a half hour of your day reading up on the recent news within the industry. There’s only one problem — you’re not really sure where to go to find that valuable information.

Well, don’t worry, because Sports Networker has compiled a resourceful list of valuable sports marketing blogs that will be sure to attract your attention, and who knows, maybe even make their way into that ‘favorites’ toolbar of yours.

Even if you’re not really interested in sports marketing, many of the blogs mentioned below produce content that pertains to sports fans in general. Additionally, other subtopics covered in the blogs include sports branding, sports media/social media, and public relations.

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Sports Sponsorship

USA Swimming Targeting A Different Pool Of Sponsors

USA SwimmingUSA Swimming has ended the 27-year Speedo monarchy by breaking down its apparel sponsorship into five categories. Matt Farrell, chief marketer of the swimming national governing body, is hoping the deal will not only increase revenue, but also boos marketing and promotion of the sport in the U.S.

Speedo has signed on as non-exclusive partner for USA Swimming in the first category of technical apparel, but other companies will step in to provide in the other four categories performance apparel, athletic shoes, lifestyle apparel and training aids like snorkels and fins.

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Sports Sales

Rose Bowl Has Standford Fans Amped

Rose BowlNever underestimate the drawing power of Pasadena on New Year’s Day.

A Stanford fan base that didn’t get too excited about a Pac-12 championship football game on its own campus a week ago now has snapped up 35,000 tickets and counting for a trip to the 90,000-seat Rose Bowl, where the Cardinal will face Wisconsin on Jan. 1.

“The Rose Bowl is the Rose Bowl,” Stanford ticket director Rich Muschell said Thursday. “People get pretty pumped up for that.”

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Sports Social Media

Jets’ Tebow Calls Hospitalized Teen After Viral Twitter Campaign

Tim TebowGee golly gosh, that Tim Tebow sure is one heck of a good guy, huh?

The NFL quarterback half of America loves to hate and half of America just plain loves was at his wholesome best again on Monday night, making one hospitalized teenager’s dream come true following a viral Twitter campaign put on by the boy’s friends and random supporters.

Two days prior, Matt Hardy, a 17-year-old junior at New York’s Shenendehowa High was injured in a car accident that killed two classmates, according to The Berkshire Eagle . While the three-sport athlete was laid up in a hospital bed with multiple broken bones and a concussion, the hashtag #TebowCallMatt began to gain traction on Twitter. Before too long, it was a national trending topic.

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Sports Media

Sports Media Startups Finding A Home In The Bay Area

Sports Media StartupsBleacher Report is arguably the most well known of the many sports media startups in the San Francisco Bay Area.

B/R — which was recently acquired by Turner Broadcasting System in August for roughly $200 million — headlines a list of close to a dozen sports media startups out West. Other sports media startups besides Bleacher Report that call the Bay Area home include Yardbarker, Pickmoto, FanDuel, and Chat Sports.

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Sports Jobs

Jobs In Sports Management: How To Land Your Dream Job In Sports

Sports ManagementWhen sports business professionals think about working in sports management, usually the thought of potentially becoming General Manager of one’s favorite sports franchise comes to mind. However, the all-encompassing world of sports management is a lot deeper than teams’ front office personnel or a top-tier sports agency firm.

From facilities and events to finance and public relations, there’s a host of opportunities, albeit competitive, for those interested in sports management. The breakdown regarding jobs in sports management, helpful insight from sports business professionals, and universities offering worthwhile programs is outlined below.

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Sports Technology

Steelers’ QB Roethlisberger Wearing Military-Grade Protection

Big BenFans could compare Ben Roethlisberger to Superman with the plays he’s made at Heinz Field over the years. This past Sunday, when the Steelers hosed the San Diego Chargers, a better comic-book comparison would be Iron Man. That’s because Big Ben looked like the Tony Stark of NFL quarterbacks.

After missing the last three games with an injured right shoulder, he returned to the field wearing a custom-made protective military-grade vest, created by Philadelphia-based Unequal Technologies (UT).

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