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Houston Rockets Diversifying Global Sports Sponsorship Interest With Asia-Based Companies

Houston Rockets

The Houston Rockets recently expanded their presence on the court, adding Oklahoma City’s James Harden right before the 2012-13 NBA season began.

Not to mention, the Rockets had already signed Harvard graduate, Jeremy Lin, a few months prior.

But now, the team is expanding its presence off the court and diversifying its global sports sponsorship interest with companies in Asia.

The Rockets have five companies doing business in China that have a sports sponsorship deal with the franchise.

CEO of the Rockets, Tad Brown, recently told Sports Business Journal that similar sports sponsorship plans are in the works with other Asia-based companies.

Some of those companies reside in the financial services industry while others fall within telecommunications.

“Jeremy [Lin] is unique, and people are interested in him as a person and as a player, and we are seeing significant interest again from the Chinese market,” said Brown.

The Rockets have signed many new clients this year including Taiwan-based Maxxis Tires and Kenda Tires; they’ve also signed MetroBank, East West Bank, and China-based shoe apparel company, Peak.

Houston isn’t just benefiting on the sports sponsorship side of things, but also in tickets sales — full season tickets are up 25% as well.

Sports Sponsorship Interest Heightened With Rockets’ Signing of Lin


Photo Credit: Houston Rockets FB Page

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2 Responses to Houston Rockets Diversifying Global Sports Sponsorship Interest With Asia-Based Companies

  1. Paul November 21, 2012 at 11:20 pm #

    Hi Mark. I am just wondering do you think there is actually a correlation between all these sponsors in Taiwan and Asia and an increase in ticket sales? If so how would marketing contracts in Asia boost ticket sales in Houston?
    I am assuming it would have something to do with the news and interest it generates, but I really don’t know. Thanks.

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