Brooklyn Nets Amping Up Social Media In Sports Presence For 2012-13

Written by Mark Burns in Social Media in Sports

With the 2012-13 NBA season just underway, the excitement surrounding the Brooklyn Nets is ever present on social media.

The Nets’ digital team’s commitment to branding the team through social media in sports has increased exponentially since the end of last season.

Since the spring, the Nets have grown their Twitter followers from 93,000 to 1630,00 while they’ve almost tripled their fanbase on Facebook.

While the franchise is present on eight social media networks — Facebook, Twitter, Instagram, Socialcam, Tumblr, Pinterest, Google+, and YouTube — the digital team focuses more of its attention to the first four platforms because that’s where their younger audience is interacting online, according to Ian Schafer, Chief Executive of digital agency, Deep Focus.

Tweet, Tweet: Nets Branding Themselves Through Social Media In Sports

NBA GMs think the #brooklynnets are the league’s “Most Improved” team: nba.com/nets/viewfromc… RT if you agree! #hellobrooklyn

— Brooklyn Nets (@BrooklynNets) October 23, 2012

We would like to welcome our new @barclayscenter neighbors the @nyislanders. #hellobrooklyn twitter.com/BrooklynNets/s…

— Brooklyn Nets (@BrooklynNets) October 24, 2012

Barclays Center — Nets New Home — Highlighted In 60 Seconds

Mark Burns

Mark Burns graduated from the University of Michigan in May 2011 and is two months away from graduating from law school at Belmont University in Nashville, Tennessee.

Mark wrote for SportsNetworker.com in 2012 and 2013.

Currently, Mark is a Fellow with Sports Symposium, Inc. where he is assisting with the planning and execution of the first Global Sports Symposium set to take place on May 15, 2014 in London, England at Emirates Stadium (home of Arsenal FC). Mark also is a Contributor with Sporting News and covers the sports business beat. He is a Contributor with SportsAgentBlog.com as well.

Mark has held a handful of other internships throughout the past few years with the Nashville Predators, Belmont University Athletic Department, Movement Talent Agency, and Leverage Agency.

He has written for roughly a dozen print/online publications including Forbes.com where he was a Co-Contributor. Mark has also worked with Volleyball Magazine, College Hockey News, USCHO.com, The Migala Report, Michigan Hockey Magazine, and others.

Mark was recently named a 2013 “30 Under 30” Award Recipient (Sports Launch Magazine) in addition to being named A Rising Star In #SportsBiz for 2013 and 2014 (SportsNetworker.com). In 2013, The Migala Report also named Mark a Twitter ‘Must Follow’ for #SportsBiz Job Advice.

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Barclays Center, Basketball, Brooklyn Nets, NBA, Social Media in Sports, Sports Social Media

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