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The Top News In #Sportsbiz – 09.10.12 – 09.17.12

The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns

Sports Business

LeBron James Making Agent Change By Hiring Childhood Friend, Rich Paul

Lebron JamesLeBron James began his professional basketball career as a client of Aaron Goodwin. Goodwin negotiated LeBron’s on-court contract and off-court marketing deals, including the lucrative $90 million Nike contract signed immediately prior to the 2003 NBA Draft wherein LeBron was selected #1 overall by the Cleveland Cavaliers.

Two years later, LeBron decided to part ways with Goodwin and his company Goodwin Sports Management. He hired Leon Rose (of Creative Artists Agency [CAA]) to handle his playing contracts and formed a new marketing company along with his childhood friends Rich Paul, Maverick Carter, and Randy Mims. The company adopted the first letter of the first name of the four friends and has been known as LRMR ever since.

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Sports Networking

Michael Riley: Lessons Learned From Bloomberg Sports Business Summit

Bloomberg #Sportsbiz SummitOn Thursday, September 6, I had the privilege of attending the inaugural Bloomberg Sports Business Summit. The all-day conference took place at Bryant Park Grill in New York, NY, one of the top media markets in the sports business. The event brought together the best and brightest minds in the sports industry for thought-provoking discussions on the latest trends. However, the majority of the panels touched on the impact of finance on sports.

The guest list was a Who’s Who of leaders in the industry including league commissioners (David Stern-NBA, Roger Goodell-NFL, Don Garber-MLS), team owners (Mark Attanasio-Milwaukee Brewers, Steve Pagliuca-Boston Celtics, David Blitzer-Philadelphia 76ers), television network executives (Mark Lazarus-NBC Sports, David Levy-TBS), and power brokers in sports finance (Scott Milleisen-JP Morgan, Marc Utay-Clarion Capital Partners).

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Sports Marketing

Lions’ Matthew Stafford Gets Classy In Van Heusen Marketing Campaign

Matthew Stafford-Van HeusenApparently, the airbrush shirt with his face on it is just not classy enough. Lions quarterback Matthew Stafford has joined Pro Football Hall of Famers Steve Young and Jerry Rice in a new Van Heusen marketing campaign titled “Institute of Style,” where he’ll be considered a graduate under veterans Young and Rice.

The campaign will include television, print, POP, and digital advertisements, which you could find soon on ESPN, NBC Sports and NFL Network, along with GQ and ESPN The Magazine.

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Sports Sponsorship

Tony Stewart Loses Office Depot As A Sponsor

Tony StewartOffice Depot does not plan to return as Tony Stewart’s sponsor for the 2013 NASCAR season. The company has admitted that it “will not be renewing as the primary sponsor of the No. 14 team,” so Stewart-Haas Racing is searching for alternatives.

Although Mobil 1 will remain with Stewart, it is not clear who else will sponsor the driver next season. Office Depot has sponsored Tony Stewart in the Sprint Cup Series since 2009.The company’s decision to stop being one of the primary sponsors for Stewart has been blamed on the economy and changing business needs.

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Sports Sales

NFL Ticket Prices Up By Almost 3% For 2012-13 Season

NFL-Ticket SalesThings are always more expensive in New York, and the Jets are living up to that label by ranking atop the National Football League’s 32 teams with the highest ticket prices.

Team Marketing Report is the leading publisher of sports marketing and sponsorship information, and is used daily by executives from collegiate and professional sports properties, sponsor companies, marketing agencies and media partners. According to the organization’s recently released 2012 Fan Cost Index, the Jets’ average, non-premium ticket price is $117.94.

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Sports Social Media

NHL Players Use Twitter To Vent About Potential Lockout

Gary Bettman-NHLNHL players and owners appear at a standstill in negotiations on a new collective bargaining agreement with a lockout set to begin this weekend, as NHL commissioner Gary Bettman got unanimous vote of support from the board of governors to shut down the league for the third time since 1994.

While it’s unclear which side may be winning when it comes to the negotiations — or lack thereof — there’s no doubt which side is winning when it comes to getting its message out on social media.

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Sports Media

“60 Minutes of Sports” Heading To Showtime

CBSFor the first time, original 60 Minutes segments will appear on a cable network under a new agreement between 60 Minutes and Showtime Sports. 60 Minutes of Sports, a new sports news magazine show from the producers of the iconic news program, will debut in November on CBS’s Showtime network.

The programming partnership was announced by CBS News Chairman and 60 Minutes Executive Producer Jeff Fager and Stephen Espinoza, the Executive Vice President and General Manager, Showtime Sports. 60 Minutes of Sports expands Showtime Sports’ existing lineup of award-winning original sports programming, which includes Inside the NFL, Inside NASCAR, All Access, The Franchise and live event series Showtime Championship Boxing, StrikeForce Mixed Martial Arts and Showbox: The New Generation.

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Sports Jobs

ESPN’s SportsCenter Continues To Change World Of Sports After 50,000 Episodes

ESPN-SportsCenterFrom the iconic jingle to the hilarious commercials to the never-ending barrage of replays and highlights that tell us the stories of games we missed or want to relive again and again, ESPN’s SportsCenter reaches the astounding milestone of 50,000 episodes on Thursday evening, Sept. 13, cementing its legacy as one of the most important television programs in the history of the medium.

Let’s get right to the point: Without SportsCenter, sports highlights would largely have been a regional enterprise, hosted in four-minute segments on the late local news with the occasional “sports extra” segment rounding near midnight once a week.

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Sports Technology

Patriots Upping Its Sports Technology Game, Add Wi-Fi To Gillette Stadium

Gillette StadiumYesterday (September 10), the New England Patriots announced that it would be providing its fans with a next-generation fan experience. With the the support of Boston-based Enterasys Networks, Gillette Stadium will become the 8th NFL stadium to offer Wi-Fi services during Patriots’ games and other events.

According to the Patriots, the upgrades in sports technology will be available for the team’s home-opener on Sept. 16 against the Arizona Cardinals.

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